{"id":14000,"date":"2026-10-29T10:58:31","date_gmt":"2026-10-29T08:58:31","guid":{"rendered":"https:\/\/voittogroup.com\/our-services\/customer-insight\/"},"modified":"2026-10-30T13:27:26","modified_gmt":"2026-10-30T11:27:26","slug":"customer-insight","status":"publish","type":"page","link":"https:\/\/voittogroup.com\/en\/our-services\/customer-insight\/","title":{"rendered":"Customer insight"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14000\" class=\"elementor elementor-14000 elementor-13980\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d677bcd e-con-full v27 v27-hide e-flex e-con e-parent\" data-id=\"d677bcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6843980 v27-css elementor-widget elementor-widget-html\" data-id=\"6843980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\/* Voitto 2027 -osiot. 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p{font-family:var(--fn);font-size:16px;line-height:1.65;color:var(--tx);margin-top:12px;max-width:760px}\n.v27 .sv-panel{scroll-margin-top:64px}\n#menetelma,#palvelut,#ukk,#kerro{scroll-margin-top:64px}\n@media(max-width:1024px){.v27 .sp-two,.v27 .sp-self,.v27 .sp-mhead{grid-template-columns:1fr!important}#menetelma,#palvelut,#ukk,#kerro,.v27 .sv-panel{scroll-margin-top:120px}}\n@media(max-width:600px){#menetelma,#palvelut,#ukk,#kerro,.v27 .sv-panel{scroll-margin-top:88px}}\n\n\n\/* Heron teksti samasta kohdasta ylh\u00e4\u00e4lt\u00e4 kaikilla sivuilla (Tomi 29.10.2026) *\/\n@media(min-width:1025px){.v27.v27-hx .v27-hx-l{justify-content:flex-start!important;padding-top:clamp(96px,16vh,168px)!important}}\n@media(min-width:1025px) and (max-width:1366px){.v27.v27-hx .v27-hx-l{padding-top:clamp(72px,12vh,120px)!important}}\n\n\/* Palvelukortti: kuva, Mit\u00e4 saatte, tarina ja painike kuvan puolella (Tomi 29.10.2026) *\/\n.v27 .sv-panel{grid-template-areas:\"tx img\" \"tx side\";grid-template-rows:auto 1fr}\n.v27 .sv-panel.rev{grid-template-areas:\"img tx\" \"side tx\"}\n.v27 .sv-panel.rev .sv-img{order:0}\n.v27 .sv-tx{grid-area:tx}\n.v27 .sv-img{grid-area:img;display:block;padding:clamp(20px,2.8vw,44px) clamp(20px,2.8vw,44px) 0}\n.v27 .sv-side{grid-area:side;background:#FDF2F7;padding:clamp(18px,2vw,28px) clamp(20px,2.8vw,44px) clamp(24px,3vw,44px);display:flex;flex-direction:column;gap:14px;min-width:0}\n.v27 .sv-side .sv-gain,.v27 .sv-side .sv-case{background:#fff;margin-top:0}\n.v27 .sv-side .sv-act{margin-top:6px}\n.e-con:has(> .vg-nps-w){overflow:visible!important}\n@media(max-width:900px){.v27 .sv-panel,.v27 .sv-panel.rev{grid-template-columns:1fr;grid-template-areas:\"img\" \"tx\" \"side\";grid-template-rows:auto}.v27 .sv-img{padding:0}.v27 .sv-side{background:#fff;padding:0 clamp(28px,3.6vw,52px) 28px}.v27 .sv-side .sv-gain{background:#FDF2F7}}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efc824a e-con-full v27 v27-full v27-hx pv-hx e-flex e-con e-parent\" data-id=\"efc824a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-532f7bc e-con-full v27-hx-l e-flex e-con e-child\" data-id=\"532f7bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a406921 v27-kick elementor-widget elementor-widget-heading\" data-id=\"a406921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Customer Understanding<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dac4a v27-h1 elementor-widget elementor-widget-heading\" data-id=\"c9dac4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer understanding reveals why your customers choose you specifically.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99f238 v27-hx-tx elementor-widget elementor-widget-text-editor\" data-id=\"d99f238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leadership usually has a strong view on this. In our experience, customers tell an outside interviewer things they wouldn&#8217;t tell a salesperson. That&#8217;s why we interview your business or consumer customers \u2014 including those who chose someone else.<\/p><ul class=\"pv-pts\"><li>You&#8217;ll know what matters to your customers and what creates value for them.<\/li><li>You&#8217;ll see what kind of solutions they want from you, and what it takes for a supplier to become a strategic partner.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5133ce2 e-con-full v27-hx-r e-flex e-con e-child\" data-id=\"5133ce2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2026a v27-cover elementor-widget elementor-widget-image\" data-id=\"ce2026a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-13569\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8658233 e-con-full v27 sp-jump e-flex e-con e-parent\" data-id=\"8658233\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6652c38 e-con-full v27-w e-flex e-con e-child\" data-id=\"6652c38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d8f73 sp-jump-w elementor-widget elementor-widget-html\" data-id=\"62d8f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"sp-jump-in\" aria-label=\"Palvelut t\u00e4ll\u00e4 sivulla\"><span>Services on this page<\/span><a href=\"#ostosyyanalyysi\">Purchase Reason Analysis<\/a><a href=\"#mystery-shopping\">Mystery Shopping<\/a><a href=\"#kaupallistaminen\">Commercialization<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-332f2e5 e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"332f2e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1664333 e-con-full v27-w e-flex e-con e-child\" data-id=\"1664333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-38b546d e-con-full sp-two sp-tl e-flex e-con e-child\" data-id=\"38b546d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c79f9f1 e-con-full sp-l e-flex e-con e-child\" data-id=\"c79f9f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8bd70 v27-eb elementor-widget elementor-widget-heading\" data-id=\"5b8bd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Does this sound familiar?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e3195 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"d8e3195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customers are satisfied and recommend you. Yet growth has stalled.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8d2e4 pv-t elementor-widget elementor-widget-text-editor\" data-id=\"2c8d2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A fresh satisfaction survey with a good NPS score sits on the leadership team&#8217;s table. The question is what to do with the number.<\/p><p>The survey shows what respondents feel. It doesn&#8217;t show why a customer chose you, what they&#8217;d pay more for, or what would make them switch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f076d sp-rs-w elementor-widget elementor-widget-html\" data-id=\"f8f076d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-rs\"><b>80%<\/b><p>of companies believe they offer their customers a superior experience. Customers agree \u2014 but only 8% of them.<\/p><small>Source: <a href=\"https:\/\/www.bain.com\/insights\/closing-the-delivery-gap-newsletter\/\" target=\"_blank\" rel=\"noopener\">Bain & Company 2005, survey of 362 companies<\/a><\/small><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9abec3a e-con-full sp-r sp-tl-r e-flex e-con e-child\" data-id=\"9abec3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9aef516 sp-list elementor-widget elementor-widget-text-editor\" data-id=\"9aef516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>You&#8217;re losing bids, but the reason isn&#8217;t clear.<\/li><li>Customers are satisfied, but buying less than before.<\/li><li>Sales aren&#8217;t closing the way they should in stores or with partners.<\/li><li>You&#8217;re planning a new product and want to know if the market will buy it.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d573bbd sp-cmp-w sp-tl-cmp elementor-widget elementor-widget-html\" data-id=\"d573bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.v27 .sp-tl-r{padding-top:44px}.v27 .sp-tl-cmp,.v27 .elementor-widget.sp-tl-cmp{margin-top:clamp(40px,5vw,64px)!important}.v27 .sp-cmp-x .row{grid-template-columns:repeat(3,minmax(0,1fr))}.v27 .sp-cmp-x .col.sp-ev{background:#fff!important;border-top:3px solid var(--pk)}.v27 .sp-cmp-x .sp-ev small{display:block;font-family:var(--fn);font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--pk);margin-bottom:8px}.v27 .sp-cmp-x .sp-ev b{color:var(--ink)!important;font-size:18px!important;line-height:1.45}.v27 .sp-cmp-x .sp-ev a{display:inline-block;margin-top:12px;font-family:var(--fn);font-size:14px;font-weight:600;color:var(--pk)!important;text-decoration:none!important}.v27 .sp-rs{margin-top:30px;padding-top:22px;border-top:1px solid var(--line)}.v27 .sp-rs b{display:block;font-family:var(--fs);font-size:46px;line-height:1;font-weight:600;color:var(--pk)}.v27 .sp-rs p{font-family:var(--fn);font-size:16px!important;line-height:1.5!important;color:var(--ink);margin:10px 0 0!important;max-width:540px}.v27 .sp-rs small{display:block;font-family:var(--fn);font-size:13px;line-height:1.5;color:var(--tx);margin-top:8px}.v27 .sp-rs a{color:var(--tx)!important;text-decoration:underline!important;text-underline-offset:3px}@media(max-width:1024px){.v27 .sp-tl-r{padding-top:0}}@media(max-width:900px){.v27 .sp-cmp-x .row{grid-template-columns:1fr}.v27 .sp-cmp-x .col+.col{border-left:0!important;border-top:1px solid var(--line)}.v27 .sp-cmp-x .col.sp-ev{border-top:3px solid var(--pk)}}<\/style><div class=\"sp-cmp\"><div class=\"row\"><div class=\"col\"><b>Kysely kertoo tason<\/b><span>Mit\u00e4 vastanneet asiakkaat kokevat ja miten se on muuttunut.<\/span><\/div><div class=\"col\"><b>Syv\u00e4haastattelu kertoo syyn<\/b><span>Miksi asiakas valitsi teid\u00e4t, mik\u00e4 tuottaa h\u00e4nelle arvoa ja mit\u00e4 h\u00e4n haluaa seuraavaksi.<\/span><\/div><\/div><p>Kysely on l\u00e4mp\u00f6mittari, syv\u00e4haastattelu on diagnoosi. Kumpaakin tarvitaan, mutta vain toinen kertoo, mit\u00e4 tehd\u00e4.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bd777c e-con-full v27 v27-sec v27-off e-flex e-con e-parent\" data-id=\"8bd777c\" data-element_type=\"container\" data-e-type=\"container\" id=\"menetelma\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ee0c32d e-con-full v27-w e-flex e-con e-child\" data-id=\"ee0c32d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-350a40a e-con-full sp-mhead e-flex e-con e-child\" data-id=\"350a40a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bb5457d e-con-full sp-mh-l e-flex e-con e-child\" data-id=\"bb5457d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0ffe9 v27-eb elementor-widget elementor-widget-heading\" data-id=\"cc0ffe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What is customer understanding?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea00497 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"ea00497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer understanding is built by listening to leadership, the team, and your customers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaff271 pv-t elementor-widget elementor-widget-text-editor\" data-id=\"eaff271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer understanding means knowing why a customer buys, what creates value for them, and what they expect from you in the future. Building customer understanding starts with you. Once leadership&#8217;s and the team&#8217;s views are gathered, we know the right questions to ask customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8f8d4 e-con-full sp-mh-r e-flex e-con e-child\" data-id=\"2b8f8d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5de49 sp-mimg elementor-widget elementor-widget-image\" data-id=\"1e5de49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/63-1024x576.jpg\" class=\"attachment-large size-large wp-image-13715\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/63-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/63-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/63-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/63-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/63.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7cf4c2 sp-steps-w elementor-widget elementor-widget-html\" data-id=\"e7cf4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-steps\"><article><div class=\"n\">01<\/div><h3>Leadership sets the direction<\/h3><p>We go through the current state, ambitions, strategy, and strengths with leadership. We hear what leadership believes creates value for customers, where you've succeeded, and where there's room for improvement.<\/p><\/article><article><div class=\"n\">02<\/div><h3>The team describes everyday reality<\/h3><p>Sales, experts, and customer service interact with customers daily. We hear from them what everyday reality looks like and where the biggest challenges and opportunities lie.<\/p><\/article><article><div class=\"n\">03<\/div><h3>Customers share how they see you<\/h3><p>We bring leadership's and the team's views together into a single picture and ask your customers whether it holds true. We hear what creates value for them and what they want from you in the future.<\/p><\/article><article><div class=\"n\">04<\/div><h3>Findings become action<\/h3><p>We turn findings into proposals: what to change in sales, service, and your offering, and in what order. You decide where to start. We stay involved until the change shows up in everyday work.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a7b4b sp-foot elementor-widget elementor-widget-text-editor\" data-id=\"69a7b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mystery Shopping and Commercialization follow the same approach: first leadership&#8217;s and the team&#8217;s view, then the store or market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a7fa4 e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"b1a7fa4\" data-element_type=\"container\" data-e-type=\"container\" id=\"palvelut\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7b19aa1 e-con-full v27-w e-flex e-con e-child\" data-id=\"7b19aa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65486c3 v27-eb elementor-widget elementor-widget-heading\" data-id=\"65486c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Customer Understanding Services<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56c14c v27-h2 elementor-widget elementor-widget-heading\" data-id=\"e56c14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We start with the question that's on your table right now.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21c2ea v27-lead sp-lead elementor-widget elementor-widget-text-editor\" data-id=\"f21c2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The services differ in who we ask: current and lost customers, customers&#8217; perspective within your sales channel, or future buyers of a new product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcbd8b sv-w elementor-widget elementor-widget-html\" data-id=\"adcbd8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sv\"><article class=\"sv-panel\" id=\"ostosyyanalyysi\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/22-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/22-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/22-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/22.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"A customer weighs their choice at a laptop\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Customer Understanding Service \u00b7 <b>Most often our starting point<\/b><\/div><h3>Purchase Reason Analysis<\/h3><div class=\"sv-when\">When you want to know why customers choose you or someone else<\/div><p>Purchase Reason Analysis uncovers why a deal is won and why it is lost. Won and lost customers explain in interviews what decided their choice. Suitable for both B2B and B2C customers.<\/p><div class=\"sv-h\">The service includes<\/div><ul class=\"sv-inc\"><li>A kickoff meeting where we agree on the goal and interviewees<\/li><li>Leadership and team insights before customer interviews<\/li><li>In-depth interviews with won, lost, and current customers<\/li><li>A debrief where we go through the findings and you decide where to start<\/li><\/ul><div class=\"sv-scope\"><b>Scope<\/b>Usually 10\u201320 interviews are enough to make decisions based on a reliable picture. The number is based on statistical principles and our experience. It depends on the breadth of the customer base and whether business or consumer customers are being interviewed.<\/div><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>The real reasons behind purchase decisions and conclusions for sales, service, and your offering.<\/div><a class=\"sv-case\" href=\"https:\/\/voittogroup.com\/en\/customer-stories\/from-customer-insight-to-new-sales-opportunities\/\"><small>Customer Story \u00b7 D-Fence Oy<\/small><b>From customer understanding to new sales opportunities<\/b><em>The project's outcome wasn't a presentation. It was three immediate actions that D-Fence could launch right away.<\/em><em>The project took six weeks in total.<\/em><span>Read the story \u2192<\/span><\/a><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Ostosyyanalyysi\">I'd like to hear more about Purchase Reason Analysis <span>\u2192<\/span><\/a><\/div><\/div><\/article><article class=\"sv-panel rev\" id=\"mystery-shopping\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/61-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/61-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/61-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/61.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"A salesperson shows a phone to customers in a store\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Customer Understanding Service<\/div><h3>Mystery Shopping<\/h3><div class=\"sv-when\">When you want to see your sales channel through the customer's eyes<\/div><p>Mystery Shopping shows what customers are actually told in-store, by a partner, or in customer service. We act as a regular customer would. Observations are compared against what the customer should experience.<\/p><p style=\"margin-top:14px\"><a href=\"https:\/\/voittogroup.com\/en\/our-services\/mystery-shopping\/\" style=\"font-family:Inter,Arial,sans-serif;font-size:16px;font-weight:600;color:#E6007E;text-decoration:none\">Read more about Mystery Shopping \u2192<\/a><\/p><div class=\"sv-h\">The service includes<\/div><ul class=\"sv-inc\"><li>Leadership's and the team's view on what the customer should experience<\/li><li>Test visits and contacts to stores, partners, or customer service<\/li><li>Observations on where deals are won and where they're lost<\/li><li>A debrief for leadership and partners where needed, plus refinements to training and materials<\/li><\/ul><div class=\"sv-scope\"><b>Scope<\/b>The number of visits depends on how many stores, partners, or channels are tested. We agree on the number and rounds with you.<\/div><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>Conclusions, development proposals, and a benchmark for the next round.<\/div><a class=\"sv-case\" href=\"https:\/\/voittogroup.com\/en\/customer-stories\/mystery-shopping-takes-partner-sales-to-a-new-level\/\"><small>Customer story \u00b7 F-Secure Oyj<\/small><b>Mystery shopping takes partner sales to a new level<\/b><em>The mystery shopping project ran for a total of eight weeks.<\/em><span>Read the story \u2192<\/span><\/a><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Mystery Shopping\">I'd like to hear more about Mystery Shopping <span>\u2192<\/span><\/a><\/div><\/div><\/article><article class=\"sv-panel\" id=\"kaupallistaminen\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/64-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/64-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/64-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/64.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"Two colleagues organize ideas on a glass wall\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Customer Understanding Service<\/div><h3>Commercialization<\/h3><div class=\"sv-when\">When you're considering a new product or service<\/div><p>Commercialization succeeds when you know, before making a big investment, whether the market will buy. We interview future buyers and decision-makers to find out which value proposition resonates. A survey shows how many are interested. An interview shows why they'd buy.<\/p><div class=\"sv-h\">The service includes<\/div><ul class=\"sv-inc\"><li>Leadership's and the team's assumptions about the product, target group, and value proposition<\/li><li>Interviews with future buyers and decision-makers<\/li><li>Value proposition testing: which message resonates and which doesn't<\/li><li>A debrief where you decide whether to enter the market, who to sell to first, and with what message<\/li><\/ul><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>A view on whether the market will buy, which value proposition works, and who the product should be sold to first.<\/div><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Kaupallistaminen\">I'd like to hear more about commercialization <span>\u2192<\/span><\/a><\/div><\/div><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761a0f4 sp-foot elementor-widget elementor-widget-text-editor\" data-id=\"761a0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together with you, we choose who to interview, how many, and in what language. We put together the scope based on your situation and needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e2f1b5 e-con-full v27 v27-sec v27-off e-flex e-con e-parent\" data-id=\"0e2f1b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-94aaa5c e-con-full v27-w sp-two e-flex e-con e-child\" data-id=\"94aaa5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f502b78 e-con-full sp-l e-flex e-con e-child\" data-id=\"f502b78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34f1e2 v27-eb elementor-widget elementor-widget-heading\" data-id=\"d34f1e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What our customers say<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b297cbd v27-h2 elementor-widget elementor-widget-heading\" data-id=\"b297cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our customers describe what the collaboration led to.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5401dc pv-t elementor-widget elementor-widget-text-editor\" data-id=\"e5401dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An NPS of 100 shows that our customers recommend us. The number doesn&#8217;t say why, so we let customers tell you themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-061cae8 sp-nps elementor-widget elementor-widget-text-editor\" data-id=\"061cae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>NPS 100 \u00b7 Our customers recommend us<\/b><small>Trustmary customer survey 2026<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83723ab e-con-full sp-r e-flex e-con e-child\" data-id=\"83723ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd0d75 sp-q-w elementor-widget elementor-widget-html\" data-id=\"4bd0d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"sp-q\"><p>\"The customer interviews conducted by Voitto Group provided us with concrete and actionable data. We were able to react immediately: we offered additional services to our current customers and re-contacted selected companies with a more clearly targeted message.\"<\/p><cite><b>Juha Oravala<\/b>D-Fence Oy<\/cite><\/blockquote><blockquote class=\"sp-q\" style=\"margin-top:24px\"><p>\"Our needs and wishes were listened to well, and they were successfully crystallized into clear objectives and actions.\"<\/p><cite><b>Tapani Korhonen<\/b>Suomen Biovoima Oy \u00b7 Development Director \u00b7 Trustmary<\/cite><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27c95dd e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"27c95dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-797a71a e-con-full v27-w e-flex e-con e-child\" data-id=\"797a71a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f907eb9 sp-self-w elementor-widget elementor-widget-html\" data-id=\"f907eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-self\"><div><p class=\"eb\">You can try it yourself<\/p><h2>Five customers and one question.<\/h2><\/div><p>If you'd like to try it yourself, ask five customers one thing: why they chose you. If the answers match your sales pitch, you're in good shape. If the answers surprise you, that's worth discussing.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bcb469 e-con-full v27 v27-sec v27-off e-flex e-con e-parent\" data-id=\"6bcb469\" data-element_type=\"container\" data-e-type=\"container\" id=\"ukk\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2524826 e-con-full v27-w e-flex e-con e-child\" data-id=\"2524826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111195e v27-eb elementor-widget elementor-widget-heading\" data-id=\"111195e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e6a07 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"36e6a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do people ask about customer understanding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb2204 sp-ukk-w elementor-widget elementor-widget-html\" data-id=\"edb2204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-ukk\"><details><summary>Why shouldn't we interview our customers ourselves?<\/summary><p>You certainly can. However, the dynamic itself guides the conversation: a customer often tells their own contact person what they think they want to hear. A salesperson, in turn, easily asks what they hope to hear. As an outside party, we combine leadership's long-term vision and the daily reality of sales into a single picture, bringing solutions from outside your own industry as well. This leaves your salespeople with more time for selling.<\/p><\/details><details><summary>Do customers tell the truth to an outside interviewer?<\/summary><p>In our experience, they do. The interviewer is not part of the customer relationship, so the customer doesn't need to watch their words. They often speak more directly than they would to their own salesperson.<\/p><\/details><details><summary>We already measure NPS. Isn't that enough?<\/summary><p>NPS is a good indicator of whether customers recommend you and which way the number is moving. It doesn't tell you why. An interview reveals what's behind the recommendation, what the customer compares you to, and what they want next. The metric and the interviews complement each other. NPS shows the direction; interviews tell you what's worth doing about it.<\/p><\/details><details><summary>What is the difference between customer understanding and customer experience?<\/summary><p>Customer experience tells you how it felt to do business with you. Customer understanding tells you why the customer chooses you, what creates value for them, and what they want next. Experience is often measured with a survey. Understanding is born from in-depth interviews.<\/p><\/details><details><summary>Who do you interview first?<\/summary><p>First, the management and those who work with customers daily. Once their views are gathered, we interview the customers. This way, we know how to ask the customers the right questions.<\/p><\/details><details><summary>How many interviews are needed?<\/summary><p>Usually 10\u201320 interviews are enough to make decisions based on a reliable picture. The number is based on statistical principles and our experience. It depends on the breadth of the customer base and whether business or consumer customers are being interviewed. We will agree on the number with you before starting.<\/p><\/details><details><summary>How are lost customers contacted?<\/summary><p>We agree with you on who will be interviewed and how they will be approached.<\/p><\/details><details><summary>Is this suitable for a consumer brand?<\/summary><p>Yes. We also interview consumer customers. Mystery Shopping tests stores, partners, and customer service just like a regular customer would.<\/p><\/details><details><summary>Who conducts the interviews?<\/summary><p>The founders conduct the interviews themselves. The same person interviews, analyzes, and stays involved as findings are put into practice.<\/p><\/details><\/div><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Miksi emme haastattelisi asiakkaitamme itse?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Voitte haastatella itsekin. Asetelma vain ohjaa keskustelua: asiakas kertoo omalle yhteyshenkil\u00f6lleen usein sen, mit\u00e4 uskoo t\u00e4m\u00e4n haluavan kuulla. Myyj\u00e4 taas kysyy helposti sit\u00e4, mit\u00e4 toivoo kuulevansa. Ulkopuolisena yhdist\u00e4mme johdon pitk\u00e4n aikav\u00e4lin n\u00e4kemyksen ja myyjien arjen samaan kuvaan ja tuomme ratkaisuja my\u00f6s oman toimialanne ulkopuolelta. 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class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Authors<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74761a1 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"74761a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who you'll meet when you get in touch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e605c4a tmc-w elementor-widget elementor-widget-html\" data-id=\"e605c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\/* Tiivis tiimiosio palvelusivuille (Tomi 30.10.2026) *\/\n.v27 .tmc-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:28px}\n.v27 .tmc{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--line,#E5E3DE);border-top:3px solid var(--pk,#E6007E);border-radius:8px;padding:20px}\n.v27 .tmc img{display:block;width:96px!important;height:96px!important;max-width:none!important;flex:0 0 96px;object-fit:cover;object-position:50% 18%;border-radius:6px!important}\n.v27 .tmc h3{font-family:var(--fs,'Source Serif 4',Georgia,serif)!important;font-size:22px!important;line-height:1.25!important;font-weight:600!important;color:var(--ink,#1A1A1A)!important;margin:0!important;letter-spacing:0!important;text-transform:none!important}\n.v27 .tmc-r{font-family:var(--fn,Inter,system-ui,sans-serif);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--pk,#E6007E);margin-top:4px;line-height:1.4}\n.v27 .tmc p{font-family:var(--fn,Inter,system-ui,sans-serif);font-size:16px!important;line-height:1.5!important;color:var(--ink,#1A1A1A);margin:10px 0 0!important}\n.v27 .tmc p.tmc-bg{font-size:14px!important;color:var(--tx,#4A4A4A);margin-top:4px!important}\n.v27 .tmc a{display:inline-block;margin-top:10px;font-family:var(--fn,Inter,system-ui,sans-serif);font-size:15px!important;font-weight:600;color:var(--pk,#E6007E)!important;text-decoration:none!important}\n.v27 .tmc a:hover{text-decoration:underline!important;text-underline-offset:4px}\n@media(max-width:1199px){.v27 .tmc-grid{grid-template-columns:1fr;max-width:640px}}\n@media(max-width:600px){.v27 .tmc{padding:18px;gap:14px}.v27 .tmc img{width:80px!important;height:80px!important;flex-basis:80px}.v27 .tmc h3{font-size:21px!important}}\n.v27 .tmc p.tmc-c{font-size:15px!important;line-height:1.6!important;margin-top:10px!important}.v27 .tmc p.tmc-c a{display:inline;margin:0;font-size:15px!important;font-weight:500;color:var(--ink,#1A1A1A)!important}.v27 .tmc p.tmc-c a:hover{color:var(--pk,#E6007E)!important}\n<\/style><div class=\"tmc-grid\"><article class=\"tmc\"><img loading=\"lazy\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/09\/tomi1-768x768.jpg\" alt=\"Tomi Tapper, Voitto Groupin perustaja\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><div><h3>Tomi Tapper<\/h3><div class=\"tmc-r\">Perustaja<\/div><p>eMBA \u00b7 Aiemmin toimitusjohtaja, Kiva<\/p><p class=\"tmc-bg\">Taustaa: Dustin Group, Fox Racing, Arwidson<\/p><p class=\"tmc-c\"><a href=\"tel:+358400797300\">+358 400 797 300<\/a><br\/><a href=\"mailto:tomi.tapper@voittogroup.com\">tomi.tapper@voittogroup.com<\/a><\/p><a href=\"https:\/\/www.linkedin.com\/in\/tomitapper\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/div><\/article><article class=\"tmc\"><img loading=\"lazy\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/06\/mikko-768x768-1.jpg\" alt=\"Mikko Fransila, Voitto Groupin perustaja\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><div><h3>Mikko Fransila<\/h3><div class=\"tmc-r\">Perustaja<\/div><p>BSc \u00b7 Aiemmin johtaja, PwC<\/p><p class=\"tmc-bg\">Taustaa: Deloitte, EY, Nokia<\/p><p class=\"tmc-c\"><a href=\"tel:+358505676088\">+358 50 567 6088<\/a><br\/><a href=\"mailto:mikko.fransila@voittogroup.com\">mikko.fransila@voittogroup.com<\/a><\/p><a href=\"https:\/\/www.linkedin.com\/in\/mfransila\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/div><\/article><article class=\"tmc\"><img loading=\"lazy\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/06\/markku-768x768-1.jpg\" alt=\"Markku Larkio, Voitto Groupin perustaja\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><div><h3>Markku Larkio<\/h3><div class=\"tmc-r\">Perustaja<\/div><p>MSc \u00b7 Aiemmin toimitusjohtaja, Chilitaito<\/p><p class=\"tmc-bg\">Taustaa: Lidl, Microsoft, FootBalance<\/p><p class=\"tmc-c\"><a href=\"tel:+358504094142\">+358 50 409 4142<\/a><br\/><a href=\"mailto:markku.larkio@voittogroup.com\">markku.larkio@voittogroup.com<\/a><\/p><a href=\"https:\/\/www.linkedin.com\/in\/markku-larkio-8247b52\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/div><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3a0316 e-con-full v27 v27-sec v27-kerro e-flex e-con e-parent\" data-id=\"a3a0316\" data-element_type=\"container\" data-e-type=\"container\" id=\"kerro\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d545fc8 e-con-full v27-w v27-cta e-flex e-con e-child\" data-id=\"d545fc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-017514f e-con-full v27-cta-l e-flex e-con e-child\" data-id=\"017514f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7937f v27-eb elementor-widget elementor-widget-heading\" data-id=\"1a7937f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Contact us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec99da v27-h2 elementor-widget elementor-widget-heading\" data-id=\"bec99da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What would you like to hear from your customers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1a16f v27-lead elementor-widget elementor-widget-text-editor\" data-id=\"9b1a16f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A few sentences in your own words is enough. We&#8217;ll respond within one business day and tell you directly if we can help and where we would start. If the matter can be handled without us, we&#8217;ll tell you that too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b9ae8b e-con-full v27-alt e-flex e-con e-child\" data-id=\"6b9ae8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74985a6 v27-h3 elementor-widget elementor-widget-heading\" data-id=\"74985a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Would you rather talk?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5627f v27-p elementor-widget elementor-widget-text-editor\" data-id=\"8e5627f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A 45-minute conversation with one of us can also be booked directly from the calendar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ba56f v27-ghost elementor-widget elementor-widget-button\" data-id=\"b3ba56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/voittogroup.com\/en\/book-an-appointment\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a 45-minute conversation \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454d493 v27-p elementor-widget elementor-widget-text-editor\" data-id=\"454d493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"micro\">45 min \u00b7 Teams or Google Meet \u00b7 No sales pitch<\/p><p class=\"mail\">Or by email: <b>hello@voittogroup.com<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1132c09 e-con-full v27-formbox e-flex e-con e-child\" data-id=\"1132c09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a52c335 v27-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"a52c335\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact \u2014 Customer Understanding\" aria-label=\"Contact \u2014 Customer Understanding\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14000\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"a52c335\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Voitto Group Oy\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nimi elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nimi\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nimi]\" id=\"form-field-nimi\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-yritys elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-yritys\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[yritys]\" id=\"form-field-yritys\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-paatos elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-paatos\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat would you like to know about your customers?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[paatos]\" id=\"form-field-paatos\" rows=\"5\" placeholder=\"For example: We&#039;d like to know why we lost the last three major bids.\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-valitsin elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[valitsin]\" id=\"form-field-valitsin\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Asiakasymm\u00e4rrys\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-lahde elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[lahde]\" id=\"form-field-lahde\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"asiakasymmarrys\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send message \u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='en' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b10ad2 e-con-full v27 v27-hide e-flex e-con e-parent\" data-id=\"3b10ad2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2467ab4 v27-js elementor-widget elementor-widget-html\" data-id=\"2467ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n  document.addEventListener('click', function (e) {\n    var b = e.target.closest('[data-topic]'); if (!b) return;\n    var hv = document.getElementById('form-field-valitsin'); if (hv) hv.value = 'Asiakasymm\u00e4rrys: ' + b.getAttribute('data-topic');\n    var ta = document.getElementById('form-field-paatos'); setTimeout(function () { if (ta) ta.focus({ preventScroll: true }); }, 500);\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Understanding Customer understanding reveals why your customers choose you specifically. Leadership usually has a strong view on this. In our experience, customers tell an outside interviewer things they wouldn&#8217;t tell a salesperson. That&#8217;s why we interview your business or consumer customers \u2014 including those who chose someone else. You&#8217;ll know what matters to your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14000","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Understanding: What It Is and How It&#039;s Built | Voitto Group Oy<\/title>\n<meta name=\"description\" content=\"Customer understanding reveals why your customers choose you and what creates value for them. We listen to leadership, the team, and customers \u2014 and turn findings into action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voittogroup.com\/en\/our-services\/customer-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Understanding: What It Is and How It&#039;s Built | Voitto Group Oy\" \/>\n<meta property=\"og:description\" content=\"Customer understanding reveals why your customers choose you and what creates value for them. We listen to leadership, the team, and customers \u2014 and turn findings into action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voittogroup.com\/en\/our-services\/customer-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"Voitto Group Oy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T11:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/45.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/voittogroup.com\\\/en\\\/our-services\\\/customer-insight\\\/\",\"url\":\"https:\\\/\\\/voittogroup.com\\\/en\\\/our-services\\\/customer-insight\\\/\",\"name\":\"Customer Understanding: What It Is and How It's Built | Voitto Group Oy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/voittogroup.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/voittogroup.com\\\/en\\\/our-services\\\/customer-insight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/voittogroup.com\\\/en\\\/our-services\\\/customer-insight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/voittogroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/45-1536x864.jpg\",\"datePublished\":\"2026-10-29T08:58:31+00:00\",\"dateModified\":\"2026-10-30T11:27:26+00:00\",\"description\":\"Customer understanding reveals why your customers choose you and what creates value for them. 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