{"id":14583,"date":"2026-10-30T13:28:34","date_gmt":"2026-10-30T11:28:34","guid":{"rendered":"https:\/\/voittogroup.com\/our-services\/customer-development\/"},"modified":"2026-10-30T16:31:19","modified_gmt":"2026-10-30T14:31:19","slug":"customer-development","status":"publish","type":"page","link":"https:\/\/voittogroup.com\/en\/our-services\/customer-development\/","title":{"rendered":"Customer development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14583\" class=\"elementor elementor-14583 elementor-14500\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d0ffe e-con-full v27 v27-hide e-flex e-con e-parent\" data-id=\"d9d0ffe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bea0523 v27-css elementor-widget elementor-widget-html\" data-id=\"bea0523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\/* Voitto 2027 -osiot. 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.sv-panel{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);grid-template-areas:\"tx img\" \"tx side\";grid-template-rows:auto 1fr;border:1px solid var(--line);border-radius:8px;overflow:hidden;background:#fff}\n.v27 .sv-panel.rev{grid-template-areas:\"img tx\" \"side tx\"}\n.v27 .sv-tx{grid-area:tx}\n.v27 .sv-tx{padding:clamp(28px,3.6vw,52px);display:flex;flex-direction:column;min-width:0}\n.v27 .sv-lbl{font-family:var(--fn);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--mu,#8A8A8A)}\n.v27 .sv-lbl b{color:var(--pk);font-weight:600}\n.v27 .sv-tx h3{font-size:clamp(26px,2.4vw,34px);line-height:1.15;margin-top:12px}\n.v27 .sv-when{font-family:var(--fn);font-size:15px;font-weight:600;line-height:1.45;color:var(--pk);margin-top:10px}\n.v27 .sv-tx p{font-family:var(--fs);font-size:17px;line-height:1.6;color:var(--tx);margin-top:14px}\n.v27 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span{display:inline-block;font-family:var(--fn);font-size:13px;font-weight:600;color:var(--pk);margin-top:6px}\n.v27 .sv-img{grid-area:img;background:#FDF2F7;padding:clamp(20px,2.8vw,44px) clamp(20px,2.8vw,44px) 0}\n.v27 .sv-img img{display:block;width:100%;height:auto;aspect-ratio:16\/9;object-fit:cover;border-radius:6px}\n.v27 .sv-side{grid-area:side;background:#FDF2F7;padding:clamp(18px,2vw,28px) clamp(20px,2.8vw,44px) clamp(24px,3vw,44px);display:flex;flex-direction:column;gap:14px;min-width:0}\n.v27 .sv-side .sv-gain,.v27 .sv-side .sv-case{background:#fff;margin-top:0}\n.v27 .sv-side .sv-act{margin-top:6px}\n.v27 .sv-side .sv-scope{background:#fff;border-left:0;border-radius:6px;padding:14px 16px;margin-top:0}\n.v27 .sv-side .sp-open{margin-top:0}\n@media(max-width:900px){.v27 .sv-side .sv-scope{background:#FDF2F7}}\n@media(max-width:900px){.v27 .sv-panel,.v27 .sv-panel.rev{grid-template-columns:1fr;grid-template-areas:\"img\" \"tx\" \"side\";grid-template-rows:auto}.v27 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.sp-mhead{display:grid!important;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(32px,5vw,80px)!important;align-items:center!important}\n.v27 .sp-mimg img{width:100%!important;max-width:none!important;height:auto!important;aspect-ratio:16\/9;object-fit:cover;border-radius:8px!important;display:block}\n.v27 .sp-cmp b,.v27 .sv-tx h3,.v27 .sp-steps h3,.v27 .sv-case b{font-family:var(--fs);font-weight:600}\n.v27 .sp-steps h3,.v27 .sv-tx h3{color:var(--ink);margin:0}\n.v27 .sp-steps h3{margin-top:8px}.v27 .sv-tx h3{margin-top:12px}\n.v27 .sp-foot p{font-family:var(--fn);font-size:15px;line-height:1.6;color:var(--tx);margin-top:24px;max-width:760px}\n.v27 .sp-lead p{max-width:760px}\n.v27 .sv-tx p,.v27 .sp-cmp p,.v27 .sp-steps p{margin-bottom:0}\n.v27 .sv-tx p{margin-top:14px}\n.v27 .sv-btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--fn);font-size:15px;font-weight:600;line-height:1;height:48px;padding:0 26px;border-radius:500px;border:1px solid var(--pk);color:var(--pk)!important;background:transparent;text-decoration:none!important;transition:background .2s,color .2s}\n.v27 .sv-btn:hover{background:var(--pk);color:#fff!important}\n.v27.sp-jump{background:#fff;border-bottom:1px solid var(--line)}\n.v27 .sp-jump-in{display:flex;flex-wrap:wrap;align-items:center;gap:10px 28px;padding:18px 0}\n.v27 .sp-jump-in span{font-family:var(--fn);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--mu)}\n.v27 .sp-jump-in a{font-family:var(--fn);font-size:16px;font-weight:600;color:var(--ink)!important;text-decoration:none!important;border-bottom:2px solid var(--pk);padding-bottom:2px}\n.v27 .sp-jump-in a:hover{color:var(--pk)!important}\n.v27 .sp-stat p{font-family:var(--fn);margin:22px 0 0;padding-top:18px;border-top:1px solid var(--line)}.v27 .sp-stat b{display:block;font-family:var(--fs);font-size:40px;line-height:1;color:var(--pk)}.v27 .sp-stat span{display:block;font-size:16px;color:var(--ink);margin-top:6px}.v27 .sp-stat small{display:block;font-size:13px;color:var(--tx);margin-top:4px}\n.v27 .sp-nps p{font-family:var(--fn);margin-top:24px}.v27 .sp-nps b{font-size:16px;color:var(--ink)}.v27 .sp-nps small{display:block;font-size:13px;color:var(--tx);margin-top:4px}\n.v27 .sp-q{background:#fff;border:1px solid var(--line);border-left:5px solid var(--pk);border-radius:8px;padding:28px 30px;margin:0}\n.v27 .sp-q p{font-family:var(--fs);font-size:clamp(21px,1.8vw,26px);line-height:1.4;color:var(--ink);margin:0}\n.v27 .sp-q cite{display:block;font-style:normal;font-family:var(--fn);font-size:14px;color:var(--tx);margin-top:16px}\n.v27 .sp-q cite b{display:block;color:var(--ink)}\n.v27 .sp-self{background:#FDF2F7;border-radius:8px;padding:clamp(28px,4vw,48px);display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(24px,4vw,64px);align-items:center}\n.v27 .sp-self .eb{font-family:var(--fn);font-size:12px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:var(--pk)}\n.v27 .sp-self h2{font-family:var(--fs);font-size:clamp(28px,2.6vw,40px);font-weight:600;line-height:1.15;color:var(--ink);margin:12px 0 0}\n.v27 .sp-self p{font-family:var(--fs);font-size:19px;line-height:1.6;color:var(--ink);margin:0}\n.v27 .sp-ukk{max-width:860px;margin-top:28px;border-top:1px solid var(--line)}\n.v27 .sp-ukk details{border-bottom:1px solid var(--line);padding:18px 0}\n.v27 .sp-ukk summary{cursor:pointer;font-family:var(--fn);font-size:17px;font-weight:600;color:var(--ink);list-style:none;position:relative;padding-right:34px}\n.v27 .sp-ukk summary::-webkit-details-marker{display:none}\n.v27 .sp-ukk summary::after{content:\"+\";position:absolute;right:4px;top:-3px;font-size:24px;color:var(--pk)}\n.v27 .sp-ukk details[open] summary::after{content:\"\\2212\"}\n.v27 .sp-ukk p{font-family:var(--fn);font-size:16px;line-height:1.65;color:var(--tx);margin-top:12px;max-width:760px}\n.v27 .sv-panel{scroll-margin-top:64px}\n#menetelma,#palvelut,#ukk,#kerro{scroll-margin-top:64px}\n@media(max-width:1024px){.v27 .sp-two,.v27 .sp-self,.v27 .sp-mhead{grid-template-columns:1fr!important}#menetelma,#palvelut,#ukk,#kerro,.v27 .sv-panel{scroll-margin-top:120px}}\n@media(max-width:600px){#menetelma,#palvelut,#ukk,#kerro,.v27 .sv-panel{scroll-margin-top:88px}}\n\n.vg-nps{--d:clamp(168px,12vw,200px);width:var(--d);height:var(--d);border-radius:50%;background:#fff;color:#E6007E;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;box-shadow:0 14px 34px rgba(31,41,55,.22);padding:14px;box-sizing:border-box;overflow:hidden}\n.vg-nps small{font-family:Inter,Arial,sans-serif;font-size:11px;font-weight:600;letter-spacing:.18em;line-height:1}\n.vg-nps b{font-family:'Source Serif 4',Georgia,serif;font-size:clamp(44px,3.3vw,58px);line-height:1;font-weight:600;margin-top:4px}\n.vg-nps span{font-family:Inter,Arial,sans-serif;font-size:12px;line-height:1.28;color:#1F2937;margin-top:6px;max-width:78%}\n.vg-nps em{font-family:Inter,Arial,sans-serif;font-style:normal;font-size:9px;line-height:1.25;color:#6B7280;margin-top:5px;max-width:92%}\n@media(max-width:1024px){.vg-nps{--d:140px;padding:10px}.vg-nps b{font-size:38px}.vg-nps span{font-size:10px}.vg-nps em{font-size:8px}}\n\n\/* Heron teksti samasta kohdasta ylh\u00e4\u00e4lt\u00e4 ja NPS 100 -merkki saumaan (Tomi 29.10.2026) *\/\n@media(min-width:1025px){.v27.v27-hx .v27-hx-l{justify-content:flex-start!important;padding-top:clamp(96px,16vh,168px)!important}}\n@media(min-width:1025px) and (max-width:1366px){.v27.v27-hx .v27-hx-l{padding-top:clamp(72px,12vh,120px)!important}}\n.e-con:has(> .vg-nps-w){overflow:visible!important}\n.vg-nps-w{position:absolute!important;left:0;bottom:clamp(28px,9%,88px);transform:translateX(-30%);z-index:5;width:auto!important;max-width:none!important;margin:0!important}\n@media(max-width:1024px){.vg-nps-w{left:auto;right:16px;bottom:auto;top:0;transform:translateY(-50%)}}\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efc824a e-con-full v27 v27-full v27-hx pv-hx e-flex e-con e-parent\" data-id=\"efc824a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-532f7bc e-con-full v27-hx-l e-flex e-con e-child\" data-id=\"532f7bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a406921 v27-kick elementor-widget elementor-widget-heading\" data-id=\"a406921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Account development<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dac4a v27-h1 elementor-widget elementor-widget-heading\" data-id=\"c9dac4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Accounts grow when weak signals are heard in time.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99f238 v27-hx-tx elementor-widget elementor-widget-text-editor\" data-id=\"d99f238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Often the closest growth is found in the customers you already have. Few customers will tell you themselves what else they would buy or why they have gone quiet. We listen to your current and former customers and build a model with you that ensures the whole company manages accounts consistently.<\/p><ul class=\"pv-pts\"><li>You will know what your current customers would buy more of and what makes them stay.<\/li><li>You will see which accounts can grow into strategic partnerships and who is responsible for them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5133ce2 e-con-full v27-hx-r e-flex e-con e-child\" data-id=\"5133ce2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2026a v27-cover elementor-widget elementor-widget-image\" data-id=\"ce2026a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/25-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-13060\" alt=\"Kolme ihmist\u00e4 keskustelee yhteisty\u00f6st\u00e4 neuvottelup\u00f6yd\u00e4n \u00e4\u00e4ress\u00e4\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/25-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/25-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/25-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/25-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/25.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8658233 e-con-full v27 sp-jump e-flex e-con e-parent\" data-id=\"8658233\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6652c38 e-con-full v27-w e-flex e-con e-child\" data-id=\"6652c38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d8f73 sp-jump-w elementor-widget elementor-widget-html\" data-id=\"62d8f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"sp-jump-in\" aria-label=\"Palvelut t\u00e4ll\u00e4 sivulla\"><span>Services on this page<\/span><a href=\"#kasvupotentiaali\">Growth potential of current customers<\/a><a href=\"#poistuma\">Churn analysis<\/a><a href=\"#hoitomalli\">Account management model<\/a><a href=\"#avainasiakkaat\">Key account plans<\/a><a href=\"#seuranta\">Customer experience monitoring<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a53d164 e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"a53d164\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9b485f6 e-con-full v27-w e-flex e-con e-child\" data-id=\"9b485f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9e1e463 e-con-full sp-two sp-tl e-flex e-con e-child\" data-id=\"9e1e463\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c4e11b4 e-con-full sp-l e-flex e-con e-child\" data-id=\"c4e11b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ad4ee v27-eb elementor-widget elementor-widget-heading\" data-id=\"d2ad4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recognise the situation?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d7375 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"39d7375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customers are still buying, but a little less.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc65b14 pv-t elementor-widget elementor-widget-text-editor\" data-id=\"dc65b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the monthly review, you notice that a familiar customer has bought less than last year. There have been no complaints, and nothing has been said. The account manager has been tied up with deliveries. It has been a while since the last meeting. Often the reason only becomes clear when the customer is asked.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeabf75 sp-rs-w elementor-widget elementor-widget-html\" data-id=\"eeabf75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-rs\"><b>73%<\/b><p>of sales directors emphasised growth from current customers in 2025.<\/p><small>Source: <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-05-20-gartner-survey-finds-73-percent-of-csos-are-prioritizing-growth-from-existing-customers-for-2025\" target=\"_blank\" rel=\"noopener\">Gartner 2025, survey of 243 sales directors<\/a><\/small><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3c09d e-con-full sp-r sp-tl-r e-flex e-con e-child\" data-id=\"3f3c09d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373fda8 sp-list elementor-widget elementor-widget-text-editor\" data-id=\"373fda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Everyone manages accounts in their own way. Performance depends on the individual.<\/li><li>Account plans are in the job description, but the daily rush takes over.<\/li><li>All customers receive the same amount of attention, even though their potential differs.<\/li><li>Large customers only buy a small fraction of their needs from you.<\/li><li>The CRM system is in place, but it is not utilised for account management.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c096e9 sp-cmp-w sp-tl-cmp elementor-widget elementor-widget-html\" data-id=\"1c096e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.v27 .sp-tl-r{padding-top:44px}.v27 .sp-tl-cmp,.v27 .elementor-widget.sp-tl-cmp{margin-top:clamp(40px,5vw,64px)!important}.v27 .sp-cmp-x .row{grid-template-columns:repeat(3,minmax(0,1fr))}.v27 .sp-cmp-x .col.sp-ev{background:#fff!important;border-top:3px solid var(--pk)}.v27 .sp-cmp-x .sp-ev small{display:block;font-family:var(--fn);font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--pk);margin-bottom:8px}.v27 .sp-cmp-x .sp-ev b{color:var(--ink)!important;font-size:18px!important;line-height:1.45}.v27 .sp-cmp-x .sp-ev a{display:inline-block;margin-top:12px;font-family:var(--fn);font-size:14px;font-weight:600;color:var(--pk)!important;text-decoration:none!important}.v27 .sp-rs{margin-top:30px;padding-top:22px;border-top:1px solid var(--line)}.v27 .sp-rs b{display:block;font-family:var(--fs);font-size:46px;line-height:1;font-weight:600;color:var(--pk)}.v27 .sp-rs p{font-family:var(--fn);font-size:16px!important;line-height:1.5!important;color:var(--ink);margin:10px 0 0!important;max-width:540px}.v27 .sp-rs small{display:block;font-family:var(--fn);font-size:13px;line-height:1.5;color:var(--tx);margin-top:8px}.v27 .sp-rs a{color:var(--tx)!important;text-decoration:underline!important;text-underline-offset:3px}@media(max-width:1024px){.v27 .sp-tl-r{padding-top:0}}@media(max-width:900px){.v27 .sp-cmp-x .row{grid-template-columns:1fr}.v27 .sp-cmp-x .col+.col{border-left:0!important;border-top:1px solid var(--line)}.v27 .sp-cmp-x .col.sp-ev{border-top:3px solid var(--pk)}}<\/style><div class=\"sp-cmp sp-cmp-x\"><div class=\"row\"><div class=\"col\"><b>Asiakaskysely kertoo, ett\u00e4 asiakkaat ovat tyytyv\u00e4isi\u00e4<\/b><span>Siit\u00e4 ei n\u00e4e, miksi asiakas ostaa v\u00e4hemm\u00e4n kuin ennen.<\/span><\/div><div class=\"col\"><b>Asiakas kertoo haastattelussa, mit\u00e4 h\u00e4n tarvitsee<\/b><span>Mit\u00e4 h\u00e4n ostaa nyt muualta, mit\u00e4 h\u00e4n tarvitsee seuraavaksi ja mik\u00e4 saisi h\u00e4net j\u00e4\u00e4m\u00e4\u00e4n.<\/span><\/div><div class=\"col sp-ev\"><small>Asiakastarina \u00b7 D-Fence Oy<\/small><b>\"Haastattelut paljastivat, ett\u00e4 useat tyytyv\u00e4iset asiakkaat eiv\u00e4t tienneet kaikista D-Fencen palveluista, joista heille olisi ollut konkreettista hy\u00f6ty\u00e4.\"<\/b><a href=\"https:\/\/voittogroup.com\/en\/customer-stories\/from-customer-insight-to-new-sales-opportunities\/\">Lue tarina \u2192<\/a><\/div><\/div><p>Tyytyv\u00e4inen asiakas voi silti ostaa v\u00e4hemm\u00e4n. Kasvu alkaa siit\u00e4, mit\u00e4 asiakas kertoo omista tavoitteistaan.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bd777c e-con-full v27 v27-sec v27-off e-flex e-con e-parent\" data-id=\"8bd777c\" data-element_type=\"container\" data-e-type=\"container\" id=\"menetelma\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ee0c32d e-con-full v27-w e-flex e-con e-child\" data-id=\"ee0c32d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-350a40a e-con-full sp-mhead e-flex e-con e-child\" data-id=\"350a40a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bb5457d e-con-full sp-mh-l e-flex e-con e-child\" data-id=\"bb5457d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0ffe9 v27-eb elementor-widget elementor-widget-heading\" data-id=\"cc0ffe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What is account development?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea00497 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"ea00497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your best account shows how others should be managed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaff271 pv-t elementor-widget elementor-widget-text-editor\" data-id=\"eaff271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Account development means systematically growing existing customer relationships into more profitable and longer-lasting ones. Customers are classified and segmented. Each segment is assigned a service level and a responsible person. Progress is tracked using agreed metrics. The goal is for the relationship to evolve from supplier to solutions provider and strategic partner. The work is based on what customers themselves say about their needs, not just on sales figures.<\/p><p><b>Many start with account managers. We start with customers.<\/b> Training develops the account managers&#8217; skills, and the CRM system defines what gets recorded. Both are needed. But first, it&#8217;s worth knowing where the account manager&#8217;s time is best spent. The customers themselves will tell you. Based on that, we build a model for your best customer relationship that works across the whole company.<\/p><p>An account management model is not a CRM system definition. The model tells you who to give time to, who is responsible, and what is done. The CRM system is a tool for the model. It records the information the model needs. Through its views, account managers and management see how accounts are progressing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8f8d4 e-con-full sp-mh-r e-flex e-con e-child\" data-id=\"2b8f8d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5de49 sp-mimg elementor-widget elementor-widget-image\" data-id=\"1e5de49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/68-1024x576.jpg\" class=\"attachment-large size-large wp-image-13731\" alt=\"Kannettavan tietokoneen \u00e4\u00e4ress\u00e4 tarkastellaan asiakkuuksien lukuja kaavioina\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/68-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/68-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/68-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/68-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/07\/68.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7cf4c2 sp-steps-w elementor-widget elementor-widget-html\" data-id=\"e7cf4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-steps\"><article><div class=\"n\">01<\/div><h3>Management and account managers share where accounts are now<\/h3><p>We review the customer base, key accounts, and the current way of managing them. We document what already works in your best account.<\/p><\/article><article><div class=\"n\">02<\/div><h3>Customers tell us what they need<\/h3><p>We interview your current and former customers. They tell us what they value, what they buy elsewhere, and what would make them buy more from you.<\/p><\/article><article><div class=\"n\">03<\/div><h3>The model is built together<\/h3><p>In workshops, we agree on customer classification, segmentation, service levels, responsibilities, and an annual clock. Account managers from every unit are involved, not just management.<\/p><\/article><article><div class=\"n\">04<\/div><h3>The model is implemented one account at a time<\/h3><p>Implementation starts with a few accounts. We brief management and account managers so that the model is rolled out both top-down and bottom-up. Metrics and CRM views keep the model in use. We stay involved until the model works even during a busy month.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a7b4b sp-foot elementor-widget elementor-widget-text-editor\" data-id=\"69a7b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Most often, we start with interviews of current customers.<\/b> You will find out where accounts can grow and why some are going quiet. After that, you decide which accounts to focus on first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a7fa4 e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"b1a7fa4\" data-element_type=\"container\" data-e-type=\"container\" id=\"palvelut\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7b19aa1 e-con-full v27-w e-flex e-con e-child\" data-id=\"7b19aa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65486c3 v27-eb elementor-widget elementor-widget-heading\" data-id=\"65486c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Account development services<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56c14c v27-h2 elementor-widget elementor-widget-heading\" data-id=\"e56c14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The service is chosen based on what you want from your accounts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21c2ea v27-lead sp-lead elementor-widget elementor-widget-text-editor\" data-id=\"f21c2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The starting point matters. If large customers are buying less, we usually start by examining the growth potential of existing customers while also reaching out to customers who have gone quiet. If customers have already left, a churn analysis reveals why. When execution depends on the individual, a shared account management model is needed. And when a handful of customers account for a lot of revenue, it&#8217;s best to start with key account plans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcbd8b sv-w elementor-widget elementor-widget-html\" data-id=\"adcbd8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sv\"><article class=\"sv-panel\" id=\"kasvupotentiaali\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/05\/44-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/05\/44-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/05\/44-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/05\/44.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"A group discussing and listening to each other in a relaxed meeting\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Account development service<\/div><h3>Growth potential of current customers<\/h3><div class=\"sv-when\">When growth is sought from current customers<\/div><p>Your current customers tell us what they buy elsewhere now, what they need next, and what they are willing to pay for. You get a customer-specific picture of where an account can grow.<\/p><div class=\"sv-h\">Service includes<\/div><ul class=\"sv-inc\"><li>Interviews with your most important current customers<\/li><li>Customer needs now and over the next year<\/li><li>Upselling and cross-selling opportunities by customer<\/li><li>Prioritised actions with responsible persons<\/li><\/ul><div class=\"sv-scope\"><b>Execution<\/b><ul><li>Typically 8\u201315 interviews<\/li><li>The number depends on whether the focus is on current, former, or new customers<\/li><\/ul><\/div><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>You will know which accounts are closest to growth and what the next step is for each.<\/div><a class=\"sv-case\" href=\"https:\/\/voittogroup.com\/en\/customer-stories\/from-customer-insight-to-new-sales-opportunities\/\"><small>Customer story \u00b7 D-Fence Oy<\/small><b>From customer insight to new sales opportunities<\/b><em>The outcome of the project was not a presentation. It was three immediate actions that D-Fence could launch right away.<\/em><span>Read the story \u2192<\/span><\/a><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Nykyasiakkaiden kasvupotentiaali\">I want to hear more about the growth potential of current customers <span>\u2192<\/span><\/a><\/div><\/div><\/article><article class=\"sv-panel rev\" id=\"poistuma\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/26-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/26-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/26-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/11\/26.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"Three wooden cubes with question marks\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Account development service<\/div><h3>Churn analysis<\/h3><div class=\"sv-when\">When customers leave or purchases decrease<\/div><p>Former and quiet customers tell us why they left or reduced their purchases and what would have made them stay. The answers also reveal early warning signs that help identify the next potential leaver.<\/p><div class=\"sv-h\">Service includes<\/div><ul class=\"sv-inc\"><li>Identifying former and quiet customers from customer data<\/li><li>Interviews with former and quiet customers<\/li><li>Reasons for leaving and early warning signs<\/li><li>Actions to reduce churn and customers worth re-contacting<\/li><\/ul><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>You will know why customers leave. You will recognise the early warning signs before the next one departs.<\/div><div class=\"sv-scope\"><b>Execution<\/b><ul><li>Typically 8\u201315 interviews<\/li><li>For B2B and B2C customers<\/li><li>In addition to former customers, current or new customers can be interviewed<\/li><\/ul><\/div><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Asiakaspoistuma-analyysi\">I want to hear more about churn analysis <span>\u2192<\/span><\/a><\/div><\/div><\/article><article class=\"sv-panel\" id=\"hoitomalli\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/02\/35-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/02\/35-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/02\/35-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/02\/35.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"A team planning together around a laptop\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Account development service<\/div><h3>Account management model<\/h3><div class=\"sv-when\">When there are many customers and limited time<\/div><p>Customers are first classified based on what they generate now and what potential they hold. Then they are segmented. A service level is agreed for each segment: how much attention it receives, who is responsible, and how contact is maintained throughout the year. The model is built on top of what already works for you.<\/p><div class=\"sv-h\">Service includes<\/div><ul class=\"sv-inc\"><li>Customer classification<\/li><li>Segmentation<\/li><li>Service levels for each segment<\/li><li>Responsible persons and roles of account teams<\/li><li>Annual clock: monthly meetings and contacts<\/li><li>Metrics and CRM utilisation: data and views the model needs<\/li><\/ul><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>One common model that ensures the whole company manages accounts consistently.<\/div><div class=\"sv-scope\"><b>Execution<\/b><ul><li>Typically 1\u20133 months<\/li><li>Duration depends on accounts, business model, product and service portfolio, and industry<\/li><li>Workshops starting from half a day<\/li><li>Implementation through a few accounts<\/li><\/ul><\/div><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Asiakkuudenhoitomalli\">I want to hear more about the account management model <span>\u2192<\/span><\/a><\/div><\/div><\/article><article class=\"sv-panel rev\" id=\"avainasiakkaat\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/kirkastaa-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/kirkastaa-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/kirkastaa-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2026\/06\/kirkastaa.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"A hand holding a compass in front of a mountain landscape\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Account development service<\/div><h3>Key account plans<\/h3><div class=\"sv-when\">When a few customers determine a lot<\/div><p>A responsible person, a goal, and a one-page annual plan are agreed for each key account. The plan outlines what the customer aims for, where you can help them more, and who should be met at the customer's end.<\/p><div class=\"sv-h\">Service includes<\/div><ul class=\"sv-inc\"><li>Selection and criteria for key accounts<\/li><li>Customer's own goals and decision-makers<\/li><li>A one-page annual plan for each key account<\/li><li>Regular reviews with the customer<\/li><\/ul><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>A plan to expand cooperation with the customer and get involved in the customer's planning.<\/div><div class=\"sv-scope\"><b>Execution<\/b><ul><li>Plans are made together with those responsible for your key accounts<\/li><li>Tailored according to the number of key accounts<\/li><\/ul><\/div><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Avainasiakassuunnitelmat\">I want to hear more about key account plans <span>\u2192<\/span><\/a><\/div><\/div><\/article><article class=\"sv-panel\" id=\"seuranta\"><div class=\"sv-img\"><img decoding=\"async\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/08\/28-1024x576.jpg\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/08\/28-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/08\/28-1536x864.jpg 1536w, https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/08\/28.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 50vw\" alt=\"A finger selecting a smiling face in a customer feedback rating\" loading=\"lazy\"><\/div><div class=\"sv-tx\"><div class=\"sv-lbl\">Account development service<\/div><h3>Customer experience monitoring<\/h3><div class=\"sv-when\">When you want to deepen customer commitment<\/div><p>Customer feedback is collected regularly through interviews so that any fading interest is noticed in time and successes are identified. The survey shows the level, the interview explains the reason.<\/p><div class=\"sv-h\">Service includes<\/div><ul class=\"sv-inc\"><li>Monitored customers and metrics<\/li><li>Regular customer interviews<\/li><li>Early warning signs of fading interest<\/li><li>Review for management and account managers<\/li><\/ul><\/div><div class=\"sv-side\"><div class=\"sv-gain\"><b>What you get<\/b>You will notice fading interest before it shows in sales.<\/div><div class=\"sv-scope\"><b>Execution<\/b><ul><li>Continuous service<\/li><li>Number and frequency of interviews agreed based on your customer base<\/li><\/ul><\/div><div class=\"sv-act\"><a class=\"sv-btn\" href=\"#kerro\" data-topic=\"Asiakaskokemuksen seuranta\">I want to hear more about customer experience monitoring <span>\u2192<\/span><\/a><\/div><\/div><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761a0f4 sp-foot elementor-widget elementor-widget-text-editor\" data-id=\"761a0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These services work independently or together. Interviews naturally lead into the model. The work is always carried out using your own customer accounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-797a71a e-con-full v27 v27-sec v27-off e-flex e-con e-parent\" data-id=\"797a71a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f907eb9 e-con-full v27-w sp-two e-flex e-con e-child\" data-id=\"f907eb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-83723ab e-con-full sp-l e-flex e-con e-child\" data-id=\"83723ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34f1e2 v27-eb elementor-widget elementor-widget-heading\" data-id=\"d34f1e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What our customers say<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b297cbd v27-h2 elementor-widget elementor-widget-heading\" data-id=\"b297cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer feedback led to action right away.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5401dc pv-t elementor-widget elementor-widget-text-editor\" data-id=\"e5401dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An NPS of 100 shows that our customers recommend us. Numbers don&#8217;t tell you why, so we let the customer tell you themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-061cae8 sp-nps elementor-widget elementor-widget-text-editor\" data-id=\"061cae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>NPS 100 \u00b7 Our customers recommend us<\/b><small>Trustmary customer survey 2026<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f502b78 sp-stat elementor-widget elementor-widget-text-editor\" data-id=\"f502b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>+28%<\/b><span>Average sales growth among our clients<\/span><small>Source: Voitto&#8217;s project analysis 2023-2026<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd0d75 sp-stat elementor-widget elementor-widget-text-editor\" data-id=\"4bd0d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>+15<\/b><span>Average NPS growth among our clients, points<\/span><small>Source: Voitto&#8217;s project analysis 2023-2026<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e2f1b5 e-con-full sp-r e-flex e-con e-child\" data-id=\"0e2f1b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94aaa5c sp-q-w elementor-widget elementor-widget-html\" data-id=\"94aaa5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"sp-q\"><p>\"The customer interviews conducted by Voitto Group provided us with concrete and actionable data. We were able to react immediately: we offered additional services to our current customers and re-contacted selected companies with a now more clearly targeted message.\"<\/p><cite><b>Juha Oravala<\/b>D-Fence Oy<\/cite><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e6a07 e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"36e6a07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-111195e e-con-full v27-w e-flex e-con e-child\" data-id=\"111195e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c95dd sp-self-w elementor-widget elementor-widget-html\" data-id=\"27c95dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-self\"><div><p class=\"eb\">You can try it yourself<\/p><h2>Three customers who used to buy more.<\/h2><\/div><p>Monthly reports usually reveal three customers who bought more last year than this year. You can still call them this week. Don't sell anything \u2014 just ask how they're doing and what they need next. If one of them has already bought the same thing elsewhere, that tells you more than any report.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d545fc8 e-con-full v27 v27-sec v27-off e-flex e-con e-parent\" data-id=\"d545fc8\" data-element_type=\"container\" data-e-type=\"container\" id=\"ukk\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a3a0316 e-con-full v27-w e-flex e-con e-child\" data-id=\"a3a0316\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb2204 v27-eb elementor-widget elementor-widget-heading\" data-id=\"edb2204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2524826 v27-h2 elementor-widget elementor-widget-heading\" data-id=\"2524826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are we asked about accounts?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcb469 sp-ukk-w elementor-widget elementor-widget-html\" data-id=\"6bcb469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sp-ukk\"><details><summary>Where should account development begin?<\/summary><p>Usually with what your current customers tell you. When you know where accounts can grow and why some are going quiet, you will know whether to invest in upselling, reducing churn, or an account management model.<\/p><\/details><details><summary>What is an account management model?<\/summary><p>An account management model is a common way of managing accounts. it involves agreeing on customer classification, segmentation, service levels, responsible persons, an annual clock, and metrics. The model tells you how much attention each customer group receives and who is responsible for it.<\/p><\/details><details><summary>What is the difference between account development and customer experience?<\/summary><p>Customer experience tells you how the cooperation feels to the customer. Account development uses that information: which customers to invest in, what to offer them next, and who is responsible for it.<\/p><\/details><details><summary>Is it better to refine the current way or build a new one?<\/summary><p>Rarely does everything need to start from scratch. The model is built on top of what already works for you, such as selected key accounts and the CRM system. In our experience, mere fine-tuning is usually not enough, as practices easily revert to the old way. That is why we also agree on how the new way will be maintained.<\/p><\/details><details><summary>Is a new CRM system needed?<\/summary><p>Usually not. The model works in your current CRM system. We agree on what information is recorded and which views account managers and management use. This makes the system useful in daily work and prevents the same things from being recorded in multiple places. Integrating the model into the CRM system can be part of the work. Usually, it is worth it. The scope and views are agreed upon together with you or your system provider.<\/p><\/details><details><summary>How long does it take to build an account management model?<\/summary><p>Typically 1\u20133 months. The duration depends on the number of accounts, business model, product and service portfolio, and industry.<\/p><\/details><details><summary>How much of our people's time does the work take?<\/summary><p>For account managers, the work typically takes about a day throughout the project, and for unit heads, 1.5\u20133 days. The amount depends on how much you want to be involved yourselves. We use your existing material whenever possible.<\/p><\/details><details><summary>What does customer churn mean?<\/summary><p>Customer churn refers to customers who stop buying or move their purchases elsewhere. With B2B customers, churn often starts quietly: the customer does not announce they are leaving but buys less.<\/p><\/details><details><summary>How are the reasons for customer churn investigated?<\/summary><p>By interviewing former and quiet customers. It's easier for people to speak frankly to an outsider than to their own salesperson. The answers reveal the reasons for leaving and early warning signs that help identify the next potential leaver in time.<\/p><\/details><details><summary>How do our customers react to the interview?<\/summary><p>In our experience, your customers find the interview meaningful. They appreciate being asked. The conversation also commits them to cooperation with you.<\/p><\/details><details><summary>How quickly are results visible?<\/summary><p>The first actions can often be launched immediately after the interviews. D-Fence launched three actions right away. The findings were in use in sales and customer service within six weeks.<\/p><\/details><details><summary>Who does the work?<\/summary><p>The founders do the work themselves. In a larger project, several of us are involved. Your contact person will be the same person from start to finish. In a larger organisation, we also brief your own leaders to roll out the model to units. The approach is tailored to your company.<\/p><\/details><\/div><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Mist\u00e4 asiakkuuksien kehitt\u00e4minen kannattaa aloittaa?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yleens\u00e4 siit\u00e4, mit\u00e4 nykyiset asiakkaanne kertovat. 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Asiakkuuksien kehitt\u00e4minen k\u00e4ytt\u00e4\u00e4 sit\u00e4 tietoa: mihin asiakkaisiin panostetaan, mit\u00e4 heille tarjotaan seuraavaksi ja kuka siit\u00e4 vastaa.\"}}, {\"@type\": \"Question\", \"name\": \"Kannattaako nykyist\u00e4 tapaa hioa vai rakentaa uusi?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Harvoin kaikkea tarvitsee aloittaa alusta. Malli rakennetaan sen p\u00e4\u00e4lle, mik\u00e4 teill\u00e4 jo toimii, esimerkiksi valittujen avainasiakkaiden ja CRM-j\u00e4rjestelm\u00e4n p\u00e4\u00e4lle. Kokemuksemme mukaan pelkk\u00e4 hienos\u00e4\u00e4t\u00f6 ei yleens\u00e4 riit\u00e4, koska tapa palaa helposti vanhaan. Siksi sovimme my\u00f6s, miten uusi tapa pysyy k\u00e4yt\u00f6ss\u00e4.\"}}, {\"@type\": \"Question\", \"name\": \"Tarvitaanko uusi CRM-j\u00e4rjestelm\u00e4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yleens\u00e4 ei. Malli toimii nykyisess\u00e4 CRM-j\u00e4rjestelm\u00e4ss\u00e4nne. Sovimme, mitk\u00e4 tiedot siihen kirjataan ja mit\u00e4 n\u00e4kymi\u00e4 asiakasvastaavat ja johto k\u00e4ytt\u00e4v\u00e4t. Silloin j\u00e4rjestelm\u00e4st\u00e4 on hy\u00f6ty\u00e4 arjessa eik\u00e4 samoja asioita kirjata moneen paikkaan. Mallin vieminen CRM-j\u00e4rjestelm\u00e4\u00e4n voi olla osa ty\u00f6t\u00e4. Yleens\u00e4 se kannattaa. Laajuus ja n\u00e4kym\u00e4t sovitaan yhdess\u00e4 teid\u00e4n tai j\u00e4rjestelm\u00e4toimittajanne kanssa.\"}}, {\"@type\": \"Question\", \"name\": \"Kuinka kauan asiakkuudenhoitomallin rakentaminen kest\u00e4\u00e4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Tyypillisesti 1-3 kuukautta. Kesto riippuu asiakkuuksien m\u00e4\u00e4r\u00e4st\u00e4, liiketoimintamallista, tuote- ja palveluvalikoimasta ja toimialasta.\"}}, {\"@type\": \"Question\", \"name\": \"Paljonko ty\u00f6 vie meid\u00e4n ihmisten aikaa?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Asiakasvastaavilta ty\u00f6 vie tyypillisesti noin p\u00e4iv\u00e4n koko hankkeen aikana ja yksik\u00f6iden vet\u00e4jilt\u00e4 1,5-3 p\u00e4iv\u00e4\u00e4. M\u00e4\u00e4r\u00e4 riippuu siit\u00e4, kuinka paljon haluatte olla itse mukana. K\u00e4yt\u00e4mme olemassa olevaa aineistoanne aina, kun se on mahdollista.\"}}, {\"@type\": \"Question\", \"name\": \"Mit\u00e4 asiakaspoistuma tarkoittaa?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Asiakaspoistuma tarkoittaa asiakkaita, jotka lopettavat ostamisen tai siirt\u00e4v\u00e4t ostonsa muualle. Yritysasiakkailla poistuma alkaa usein hiljaa: asiakas ei ilmoita l\u00e4htev\u00e4ns\u00e4, mutta ostaa v\u00e4hemm\u00e4n.\"}}, {\"@type\": \"Question\", \"name\": \"Miten asiakaspoistuman syyt selvitet\u00e4\u00e4n?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Haastattelemalla l\u00e4hteneit\u00e4 ja hiljentyneit\u00e4 asiakkaita. Ulkopuoliselle on helpompi sanoa asiat suoraan kuin omalle myyj\u00e4lle. Vastauksista n\u00e4kyv\u00e4t l\u00e4htemisen syyt ja varhaiset merkit, joista seuraavan l\u00e4htij\u00e4n voi tunnistaa ajoissa.\"}}, {\"@type\": \"Question\", \"name\": \"Miten asiakkaamme suhtautuvat haastatteluun?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Kokemuksemme mukaan asiakkaanne kokevat haastattelun merkitykselliseksi. He arvostavat sit\u00e4, ett\u00e4 heilt\u00e4 kysyt\u00e4\u00e4n. Keskustelu my\u00f6s sitouttaa heit\u00e4 yhteisty\u00f6h\u00f6n kanssanne.\"}}, {\"@type\": \"Question\", \"name\": \"Kuinka nopeasti tulokset n\u00e4kyv\u00e4t?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ensimm\u00e4iset toimenpiteet voi usein k\u00e4ynnist\u00e4\u00e4 heti haastattelujen j\u00e4lkeen. D-Fence k\u00e4ynnisti kolme toimenpidett\u00e4 saman tien. L\u00f6yd\u00f6kset olivat k\u00e4yt\u00f6ss\u00e4 myynniss\u00e4 ja asiakaspalvelussa kuudessa viikossa.\"}}, {\"@type\": \"Question\", \"name\": \"Kuka ty\u00f6n tekee?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Perustajat tekev\u00e4t ty\u00f6n itse. Laajemmassa hankkeessa mukana on useampi meist\u00e4. Yhteyshenkil\u00f6n\u00e4nne on sama ihminen alusta loppuun. Isommassa organisaatiossa perehdyt\u00e4mme my\u00f6s omat vet\u00e4j\u00e4nne viem\u00e4\u00e4n mallin yksik\u00f6ihin. Tapa sovitetaan yrityksenne mukaan.\"}}]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e849445 e-con-full v27 v27-sec e-flex e-con e-parent\" data-id=\"e849445\" data-element_type=\"container\" data-e-type=\"container\" id=\"tekijat\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-465b068 e-con-full v27-w e-flex e-con e-child\" data-id=\"465b068\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b211b80 v27-eb elementor-widget elementor-widget-heading\" data-id=\"b211b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Authors<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c723ab v27-h2 elementor-widget elementor-widget-heading\" data-id=\"2c723ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who you'll meet when you get in touch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ee3f3 tmc-w elementor-widget elementor-widget-html\" data-id=\"86ee3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\/* Tiivis tiimiosio palvelusivuille (Tomi 30.10.2026) *\/\n.v27 .tmc-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:28px}\n.v27 .tmc{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--line,#E5E3DE);border-top:3px solid var(--pk,#E6007E);border-radius:8px;padding:20px}\n.v27 .tmc img{display:block;width:96px!important;height:96px!important;max-width:none!important;flex:0 0 96px;object-fit:cover;object-position:50% 18%;border-radius:6px!important}\n.v27 .tmc h3{font-family:var(--fs,'Source Serif 4',Georgia,serif)!important;font-size:22px!important;line-height:1.25!important;font-weight:600!important;color:var(--ink,#1A1A1A)!important;margin:0!important;letter-spacing:0!important;text-transform:none!important}\n.v27 .tmc-r{font-family:var(--fn,Inter,system-ui,sans-serif);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--pk,#E6007E);margin-top:4px;line-height:1.4}\n.v27 .tmc p{font-family:var(--fn,Inter,system-ui,sans-serif);font-size:16px!important;line-height:1.5!important;color:var(--ink,#1A1A1A);margin:10px 0 0!important}\n.v27 .tmc p.tmc-bg{font-size:14px!important;color:var(--tx,#4A4A4A);margin-top:4px!important}\n.v27 .tmc a{display:inline-block;margin-top:10px;font-family:var(--fn,Inter,system-ui,sans-serif);font-size:15px!important;font-weight:600;color:var(--pk,#E6007E)!important;text-decoration:none!important}\n.v27 .tmc a:hover{text-decoration:underline!important;text-underline-offset:4px}\n@media(max-width:1199px){.v27 .tmc-grid{grid-template-columns:1fr;max-width:640px}}\n@media(max-width:600px){.v27 .tmc{padding:18px;gap:14px}.v27 .tmc img{width:80px!important;height:80px!important;flex-basis:80px}.v27 .tmc h3{font-size:21px!important}}\n.v27 .tmc p.tmc-c{font-size:15px!important;line-height:1.6!important;margin-top:10px!important}.v27 .tmc p.tmc-c a{display:inline;margin:0;font-size:15px!important;font-weight:500;color:var(--ink,#1A1A1A)!important}.v27 .tmc p.tmc-c a:hover{color:var(--pk,#E6007E)!important}\n<\/style><div class=\"tmc-grid\"><article class=\"tmc\"><img loading=\"lazy\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/09\/tomi1-768x768.jpg\" alt=\"Tomi Tapper, Voitto Groupin perustaja\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><div><h3>Tomi Tapper<\/h3><div class=\"tmc-r\">Perustaja<\/div><p>eMBA \u00b7 Aiemmin toimitusjohtaja, Kiva<\/p><p class=\"tmc-bg\">Taustaa: Dustin Group, Fox Racing, Arwidson<\/p><p class=\"tmc-c\"><a href=\"tel:+358400797300\">+358 400 797 300<\/a><br\/><a href=\"mailto:tomi.tapper@voittogroup.com\">tomi.tapper@voittogroup.com<\/a><\/p><a href=\"https:\/\/www.linkedin.com\/in\/tomitapper\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/div><\/article><article class=\"tmc\"><img loading=\"lazy\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/06\/mikko-768x768-1.jpg\" alt=\"Mikko Fransila, Voitto Groupin perustaja\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><div><h3>Mikko Fransila<\/h3><div class=\"tmc-r\">Perustaja<\/div><p>BSc \u00b7 Aiemmin johtaja, PwC<\/p><p class=\"tmc-bg\">Taustaa: Deloitte, EY, Nokia<\/p><p class=\"tmc-c\"><a href=\"tel:+358505676088\">+358 50 567 6088<\/a><br\/><a href=\"mailto:mikko.fransila@voittogroup.com\">mikko.fransila@voittogroup.com<\/a><\/p><a href=\"https:\/\/www.linkedin.com\/in\/mfransila\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/div><\/article><article class=\"tmc\"><img loading=\"lazy\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2025\/06\/markku-768x768-1.jpg\" alt=\"Markku Larkio, Voitto Groupin perustaja\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><div><h3>Markku Larkio<\/h3><div class=\"tmc-r\">Perustaja<\/div><p>MSc \u00b7 Aiemmin toimitusjohtaja, Chilitaito<\/p><p class=\"tmc-bg\">Taustaa: Lidl, Microsoft, FootBalance<\/p><p class=\"tmc-c\"><a href=\"tel:+358504094142\">+358 50 409 4142<\/a><br\/><a href=\"mailto:markku.larkio@voittogroup.com\">markku.larkio@voittogroup.com<\/a><\/p><a href=\"https:\/\/www.linkedin.com\/in\/markku-larkio-8247b52\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/div><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-055a64b e-con-full v27 v27-sec v27-kerro e-flex e-con e-parent\" data-id=\"055a64b\" data-element_type=\"container\" data-e-type=\"container\" id=\"kerro\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d06419d e-con-full v27-w v27-cta e-flex e-con e-child\" data-id=\"d06419d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-725bc54 e-con-full v27-cta-l e-flex e-con e-child\" data-id=\"725bc54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca8d5b v27-eb elementor-widget elementor-widget-heading\" data-id=\"aca8d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Contact us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c31de v27-h2 elementor-widget elementor-widget-heading\" data-id=\"87c31de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is currently on your agenda regarding accounts?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06903f8 v27-lead elementor-widget elementor-widget-text-editor\" data-id=\"06903f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A few sentences in your own words is enough. We&#8217;ll respond within one business day and tell you directly if we can help and where we would start. If the matter can be handled without us, we&#8217;ll tell you that too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-834df12 e-con-full v27-alt e-flex e-con e-child\" data-id=\"834df12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aef93bb v27-h3 elementor-widget elementor-widget-heading\" data-id=\"aef93bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Would you rather talk?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04610a v27-p elementor-widget elementor-widget-text-editor\" data-id=\"d04610a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A 45-minute conversation with one of us can also be booked directly from the calendar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b788b v27-ghost elementor-widget elementor-widget-button\" data-id=\"c5b788b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/voittogroup.com\/en\/book-an-appointment\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a 45-minute conversation \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27adabf v27-p elementor-widget elementor-widget-text-editor\" data-id=\"27adabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"micro\">45 min \u00b7 Teams or Google Meet \u00b7 No sales pitch<\/p><p class=\"mail\">Or by email: <b>hello@voittogroup.com<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc0d23e e-con-full v27-formbox e-flex e-con e-child\" data-id=\"bc0d23e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac66ce v27-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"9ac66ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact \u2013 Account Development\" aria-label=\"Contact \u2013 Account Development\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14583\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9ac66ce\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Account Development and Management Model | Voitto Group\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"14583\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nimi elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nimi\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nimi]\" id=\"form-field-nimi\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-yritys elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-yritys\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[yritys]\" id=\"form-field-yritys\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-paatos elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-paatos\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat would you like to achieve with your accounts?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[paatos]\" id=\"form-field-paatos\" rows=\"5\" placeholder=\"For example: Large customers only buy a small fraction of their needs from us. We want to know how to grow that share.\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-valitsin elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[valitsin]\" id=\"form-field-valitsin\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Asiakkuuksien kehitt\u00e4minen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-lahde elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[lahde]\" id=\"form-field-lahde\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"asiakkuuksien-kehittaminen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send message \u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='en' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faf8f5f e-con-full v27 v27-hide e-flex e-con e-parent\" data-id=\"faf8f5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d47023d v27-js elementor-widget elementor-widget-html\" data-id=\"d47023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n  document.addEventListener('click', function (e) {\n    var b = e.target.closest('[data-topic]'); if (!b) return;\n    var hv = document.getElementById('form-field-valitsin'); if (hv) hv.value = 'Strategia: ' + b.getAttribute('data-topic');\n    var ta = document.getElementById('form-field-paatos'); setTimeout(function () { if (ta) ta.focus({ preventScroll: true }); }, 500);\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Account development Accounts grow when weak signals are heard in time. Often the closest growth is found in the customers you already have. Few customers will tell you themselves what else they would buy or why they have gone quiet. We listen to your current and former customers and build a model with you that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14583","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account Development and Management Model | Voitto Group<\/title>\n<meta name=\"description\" content=\"Account development starts with what your current and former customers tell you. We build an account management model that drives growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voittogroup.com\/en\/our-services\/customer-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account Development and Management Model | Voitto Group\" \/>\n<meta property=\"og:description\" content=\"Account development starts with what your current and former customers tell you. 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