{"id":6738,"date":"2024-11-08T01:31:43","date_gmt":"2024-11-07T23:31:43","guid":{"rendered":"https:\/\/staging.voittogroup.com\/increasing-sales\/"},"modified":"2026-04-13T16:18:04","modified_gmt":"2026-04-13T13:18:04","slug":"increasing-sales","status":"publish","type":"page","link":"https:\/\/voittogroup.com\/en\/our-services\/increasing-sales\/","title":{"rendered":"Sales development"},"content":{"rendered":"\t\t
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Acquiring new customers is the lifeblood of business growth and a key way to reach new markets and customer segments. However, it requires careful planning and targeted action to ensure that resources are used efficiently and results match investments. Research shows that companies that invest in systematic new customer acquisition achieve stronger results and sustainable growth. <\/p>

“We had been trying to increase sales ourselves for a long time, but it was only with the help of Voitto Group that we found the right strategies<\/strong> and tools to take our sales to the next level.” Arttu Arojoki CEO @Sivustamo<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenges of increasing sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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High customer acquisition costs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing generates leads, but sales cannot convert them into customers. Why? Because the leads aren’t right, or sales doesn’t know how to lead the customer to a decision. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unclear target group, wrong message<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Are we talking to the right customers? Companies often target their communications to the masses, but selling to the masses is the surest way to lose sales. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customers are no different to us<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If they don’t understand why your solution is the best, they will compare prices. Price should not be a competitive advantage, it’s value that counts. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customers are left wondering - and no decision is made\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“We’ll come back to this later.” Sound familiar? The sales cycle drags on because the customer doesn’t see a compelling enough reason to act now. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sales are based on guesswork, not data.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Information about customers is collected, but it does not translate into action. When customer insight remains superficial, sales is blinded by the need to find the right approach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The customer buys once, but does not return.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It’s expensive to get a new customer, but it’s even more expensive if they don’t stay. Building loyalty starts with the first sales encounter. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our solutions to challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Increasing sales<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Targeted new customer acquisition and sustainable growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attracting new customers is vital, but finding the right ones requires more than just good luck. Voitto Group’s sales growth service helps your business build a strong foundation for new customer acquisition, so you can find target groups who really appreciate what you have to offer and who will stay customers for a long time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Not receiving\nsubscribers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Demand creation and lead generation<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content<\/i><\/b><\/p>

  • Customer target group analysis and further segmentation<\/em><\/strong><\/li>
  • Design and implementation of the marketing strategy<\/em><\/strong><\/li>
  • Clarifying the communication of the value of a product or service<\/em><\/strong><\/li>
  • Website and content optimisation<\/em><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    No access to\noffer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Developing and effectively delivering an exit strategy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Content<\/i><\/b><\/p>

    • Means of creating value from real customer needs and competitor analysis<\/em><\/strong><\/li>
    • Going through the bidding process and customisation<\/em><\/strong><\/li>
    • Sales interaction skills <\/em><\/strong><\/li>
    • Monitoring and continuous optimisation<\/em><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Improving the sales process and strengthening customer relationships<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Content<\/i><\/b><\/p>

      • Tailoring offers to customer needs<\/strong><\/em><\/li>
      • Ways to build customer relationships and strengthen trust<\/strong><\/em><\/li>
      • Products pricing solutions<\/strong><\/em><\/li>
      • Sales tactics<\/strong><\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Failure to achieve the objectives<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Developing sales tactics and improving strategy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Content<\/i><\/b><\/p>

        • Developing the sales process and strategy<\/strong><\/em><\/li>
        • Improving customer understanding and customer contact process<\/strong><\/em><\/li>
        • Sales management support and incentive schemes<\/strong><\/em><\/li>
        • Performance monitoring and analysis<\/strong><\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Sales\ndoes not scale<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Effective sales scaling<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          Content<\/i><\/b><\/p>

          • Sales automation and tools<\/em><\/strong><\/li>
          • Evaluation of processes and policies<\/em><\/strong><\/li>
          • Technology deployment and integration<\/em><\/strong><\/li>
          • Analytics and monitoring<\/em><\/strong><\/li>
          • Reporting & dashboards<\/em><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Acquiring new customers is the lifeblood of business growth and a key way to reach new markets and customer segments. However, it requires careful planning and targeted action to ensure that resources are used efficiently and results match investments. Research shows that companies that invest in systematic new customer acquisition achieve stronger results and sustainable […]<\/p>\n","protected":false},"author":1,"featured_media":6739,"parent":6782,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-6738","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSales development | Voitto Group Oy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voittogroup.com\/en\/our-services\/increasing-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales development | Voitto Group Oy\" \/>\n<meta property=\"og:description\" content=\"Acquiring new customers is the lifeblood of business growth and a key way to reach new markets and customer segments. 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