{"id":6752,"date":"2024-10-24T15:54:36","date_gmt":"2024-10-24T12:54:36","guid":{"rendered":"https:\/\/staging.voittogroup.com\/successful-internationalisation\/"},"modified":"2026-04-13T16:57:19","modified_gmt":"2026-04-13T13:57:19","slug":"successful-internationalisation","status":"publish","type":"page","link":"https:\/\/voittogroup.com\/en\/our-services\/successful-internationalisation\/","title":{"rendered":"Internationalisation services"},"content":{"rendered":"\t\t
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Internationalisation is a significant opportunity to grow your business in new markets and gain a sustainable competitive advantage. We help companies through all stages of internationalisation – from market selection to expansion. Our client-centric and data-driven approach ensures that internationalisation becomes a controlled and productive process, taking into account local cultural differences as well as market-related risks and opportunities. <\/p>

“It was crucial for us to find a partner who understands international markets and cultural differences. the internationalisation service was exactly what we needed to successfully expand.”<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenges of internationalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Market research and segmentation\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Challenge:<\/strong> Selecting and targeting the right market can be challenging due to the different cultural, regulatory and competitive factors in the market.<\/li>
  • Research<\/strong> by McKinsey: 54% of companies going international feel that in-depth market research is critical to market selection and successful expansion.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Entry and Exit strategies\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Challenge:<\/strong> Uncertainty in new markets and the lack of a clear entry and exit plan increase risks.<\/li>
    • Boston Consulting Group (BCG):<\/strong> 68% of successful internationalisation projects are based on a clear entry and exit strategy that allows for flexible adaptation to market changes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Localisation of activities and products\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Challenge:<\/strong> Understanding local customer needs and cultural differences can be challenging, which can negatively affect customer satisfaction.<\/li>
      • Research by<\/strong> Deloitte: 63% of companies in international markets that localise their products and customer service achieve higher customer satisfaction and engagement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Analysis of cultural differences and customer behaviour\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • Challenge:<\/strong> Cultural differences and the diversity of customer behaviour in different markets make it difficult to communicate a coherent brand and build customer loyalty.<\/li>
        • Harvard Business Review (HBR) study<\/strong>: companies that adapt their message to local culture experience 45% better customer loyalty in international markets.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Continuous analysis and application of best practices\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • Challenge:<\/strong> Keeping up with rapid market changes and learning from them can be challenging, especially for expanding companies.<\/li>
          • Survey by<\/strong> EY: 71% of internationalised companies consider continuous analysis and best practices to be the cornerstone of long-term business growth and competitiveness.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Our solutions to challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Successful Internationalisation<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Growth from new markets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Internationalisation is a significant opportunity to grow your business, but it requires a strong strategy, an understanding of the target market and effective implementation. Voitto Group’s Internationalisation Service supports your company in all stages of internationalisation, from market selection to expansion and growth in new markets. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            CT brainstorming\nand design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Strategy & plan for starting an international business<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Our solution includes<\/i><\/b><\/p>

            • Which markets to enter, how to enter them and in what timeframe<\/strong><\/li>
            • Entry and exit strategy<\/strong><\/li>
            • Marketing & sales strategy<\/strong><\/li>
            • Budget and financing<\/strong><\/li>
            • Risk analysis<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Choosing the right market\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              In-depth data-driven analysis to support market selection<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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              Our solution includes<\/i><\/b><\/p>

              • Market size and growth potential<\/strong><\/li>
              • Competitive situation<\/strong><\/li>
              • Customer segments and behavioural patterns<\/strong><\/li>
              • Cultural differences<\/strong><\/li>
              • Regulatory environment<\/strong><\/li>
              • Price level and pricing strategies<\/strong><\/li>
              • Risks & opportunities<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Preparing\nfor internationalisation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Planning & adapting activities to meet the requirements of internationalisation<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                Our solution includes<\/i><\/b><\/p>

                • Staff requirements, training & recruitment<\/strong><\/li>
                • CT management model and practices<\/strong><\/li>
                • Production, Logistics & Supply Chain<\/strong><\/li>
                • Customer support \/ service<\/strong><\/li>
                • Financial management & reporting<\/strong><\/li>
                • ICT and technology requirements<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Implementing internationalisation\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Organising your business in the target market and localising your offering<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  Our solution includes<\/i><\/b><\/p>

                  • Go-To-Market<\/strong><\/li>
                  • Marketing planning & implementation<\/strong><\/li>
                  • Localisation of activities and offerings: e.g.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    • Sales<\/strong><\/li>
                    • Customer service<\/strong><\/li>
                    • Distribution channels<\/strong><\/li>
                    • Products\/services<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      Scaling up CT activities<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      Expanding business in selected markets<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                      Our solution includes<\/i><\/b><\/p>

                      • Further analysis of new markets<\/strong><\/li>
                      • Dissemination of best practices & lessons learned<\/strong><\/li>
                      • Expansion of activities, offer & organisation<\/strong><\/li>
                      • Increasing brand awareness<\/strong><\/li>
                      • Developing partnerships and cooperation<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                        Internationalisation is a significant opportunity to grow your business in new markets and gain a sustainable competitive advantage. We help companies through all stages of internationalisation – from market selection to expansion. Our client-centric and data-driven approach ensures that internationalisation becomes a controlled and productive process, taking into account local cultural differences as well as […]<\/p>\n","protected":false},"author":1,"featured_media":10148,"parent":6782,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-6752","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nInternationalisation services | Voitto Group Oy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voittogroup.com\/en\/our-services\/successful-internationalisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internationalisation services | Voitto Group Oy\" \/>\n<meta property=\"og:description\" content=\"Internationalisation is a significant opportunity to grow your business in new markets and gain a sustainable competitive advantage. 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