{"id":6672,"date":"2024-12-02T14:52:12","date_gmt":"2024-12-02T12:52:12","guid":{"rendered":"https:\/\/staging.voittogroup.com\/commercialisation-success-formula-customer-value-growth\/"},"modified":"2026-03-20T13:53:26","modified_gmt":"2026-03-20T11:53:26","slug":"commercialisation-success-formula-customer-value-growth","status":"publish","type":"post","link":"https:\/\/voittogroup.com\/en\/commercialisation-success-formula-customer-value-growth\/","title":{"rendered":"What is the success formula for commercialisation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6672\" class=\"elementor elementor-6672 elementor-5870\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e5576 e-con-full osiomarginbottom e-flex e-con e-parent\" data-id=\"f8e5576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7d4a7 elementor-widget elementor-widget-text-editor\" data-id=\"bd7d4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGreat product, expert team, market exists but customers are not enthusiastic. Why? Because commercialisation is not just about getting sales started, it&#8217;s at the heart of understanding the customer. Without a deep understanding of customers&#8217; needs, wants and challenges, even the best product or service will sit on the shelf gathering dust.   \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a3798 e-con-full osiomarginbottom e-flex e-con e-child\" data-id=\"e3a3798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-47cddb0 e-con-full e-flex e-con e-child\" data-id=\"47cddb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80f11f5 elementor-widget elementor-widget-heading\" data-id=\"80f11f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is customer understanding the basis of commercialisation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c844ced elementor-widget elementor-widget-text-editor\" data-id=\"c844ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commercialisation is like putting together a jigsaw puzzle, a product or service is just one piece. Customer insight is the picture on the lid of the box that tells you how to put the pieces in place. How should the puzzle be built?  <\/p><ul><li><strong>Tailor your value proposition<\/strong> to resonate with your customers.<\/li><li><strong>Avoid assumptions<\/strong> that can mislead commercialisation.<\/li><li><strong>Identify the right marketing channel(s)<\/strong> where your customers are really moving.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3011037 e-con-full e-flex e-con e-child\" data-id=\"3011037\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abd3dea elementor-widget elementor-widget-image\" data-id=\"abd3dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"974\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/12\/customer-insight.jpg\" class=\"attachment-full size-full wp-image-3988\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/12\/customer-insight.jpg 1300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/12\/customer-insight-300x225.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/12\/customer-insight-1024x767.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/12\/customer-insight-768x575.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2880fd5 e-con-full e-flex e-con e-child\" data-id=\"2880fd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-67c7176 e-con-full e-flex e-con e-child\" data-id=\"67c7176\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41258a1 elementor-widget elementor-widget-heading\" data-id=\"41258a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commercialisation starts even before the product is launched<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72910a7 elementor-widget elementor-widget-text-editor\" data-id=\"72910a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people make the mistake of thinking that commercialisation starts on launch day. In reality, successful commercialisation is a process that starts much earlier. What should you know when building a puzzle?  <\/p><ul><li><strong>Market research and customer insight:<\/strong> who are your customers? What are their pain points? <\/li><li><strong>Prioritising your target audience:<\/strong> not everyone is your customer, but the right customers can be your best marketing channel.<\/li><li><strong>Testing and piloting:<\/strong> is the product or service adapted to market needs?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fcea8f e-con-full e-flex e-con e-child\" data-id=\"6fcea8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe2cf2 elementor-widget elementor-widget-image\" data-id=\"8fe2cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/comingsoon.jpg\" class=\"attachment-full size-full wp-image-6673\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/comingsoon.jpg 1920w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/comingsoon-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/comingsoon-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/comingsoon-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/comingsoon-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3974cc2 e-con-full osiomargintop e-flex e-con e-child\" data-id=\"3974cc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a5a2995 e-con-full e-flex e-con e-child\" data-id=\"a5a2995\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebcf1c elementor-widget elementor-widget-heading\" data-id=\"7ebcf1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The steps to successful commercialisation.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ded512 elementor-widget elementor-widget-text-editor\" data-id=\"4ded512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commercialisation is not just a single measure. Build the puzzle in steps and succeed. <\/p><ol><li><strong>Know your customer:<\/strong> create a concrete understanding of your target audience through interviews, surveys or data.<\/li><li><strong>Define the value proposition:<\/strong> how does the product or service solve the customer&#8217;s problem?<\/li><li><strong>Build your strategy:<\/strong> which channels, messages and partnerships will have the greatest impact?<\/li><li><strong>Use customer insight to communicate:<\/strong> communicate to customers in their language. Technical jargon doesn&#8217;t sell, solutions do. <\/li><li><strong>Test and improve constantly:<\/strong> the world changes and so do your customers&#8217; needs. Constant learning and taking advantage of customer feedback will keep your product competitive. <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0dff90 e-con-full e-flex e-con e-child\" data-id=\"b0dff90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fc5a2 elementor-widget elementor-widget-image\" data-id=\"e8fc5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/marketing.jpg\" class=\"attachment-full size-full wp-image-6674\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/marketing.jpg 1920w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/marketing-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/marketing-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/marketing-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/marketing-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e62e9f e-con-full osiomargintop e-flex e-con e-child\" data-id=\"2e62e9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7a431f3 e-con-full e-flex e-con e-child\" data-id=\"7a431f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57204b8 elementor-widget elementor-widget-heading\" data-id=\"57204b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commercialisation without customer understanding, a recipe for disaster<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbec64 elementor-widget elementor-widget-text-editor\" data-id=\"0fbec64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever seen a product that looks good but remains on the shelf? The reason may be that the product was designed with engineers in mind, not customers. Even the best product won&#8217;t sell if its value is not communicated or if it doesn&#8217;t meet a genuine customer need.  <\/p><p>Commercialisation is more than sales and understanding your customers is the secret recipe for success. It&#8217;s what separates great products or services from those that are forgotten. <\/p><p>Are you stuck in commercialising your business, want to take your product or service to international markets or need sparring on how to tap into customer insight? Book an appointment for a chat, we will help you on the path to successful commercialisation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92fb46 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e92fb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/voittogroup.com\/en\/?page_id=6728\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 11.69 9.69\"><path d=\"M6.15.29c.37-.37.95-.39,1.34-.07l.08.07,3.84,3.85c.14.14.23.32.27.51.01.07.02.13.02.2,0,.3-.13.56-.34.75l-3.8,3.8-.08.07c-.39.32-.97.3-1.34-.07-.39-.39-.39-1.02,0-1.42l2.13-2.14H1C.45,5.85,0,5.4,0,4.85c0-.55.45-1,1-1h7.29l-2.14-2.14-.07-.08c-.32-.39-.3-.97.07-1.34Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our commercialisation service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df69730 e-con-full e-flex e-con e-child\" data-id=\"df69730\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2a603 elementor-widget elementor-widget-image\" data-id=\"cf2a603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/critical.jpg\" class=\"attachment-full size-full wp-image-6675\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/critical.jpg 1920w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/critical-300x169.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/critical-1024x576.jpg 1024w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/critical-768x432.jpg 768w, https:\/\/voittogroup.com\/wp-content\/uploads\/2024\/12\/critical-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b81dbf4 osiomargin e-con-full e-flex e-con e-parent\" data-id=\"b81dbf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7952a57 elementor-widget elementor-widget-heading\" data-id=\"7952a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why customer insight is the winning strategy for the future?  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcff41 elementor-widget elementor-widget-text-editor\" data-id=\"5dcff41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer insight allows you to exceed expectations and create lasting customer relationships based on trust and mutual respect. It&#8217;s never just about business, it&#8217;s about people working together, where the role of the salesperson is to help the customer succeed. <\/p><p><strong>Are you ready to grow your sales through genuine customer insight?<\/strong>  Now is the time to take sales to a new level and build long-lasting relationships with your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cb41b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"39cb41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/voittogroup.com\/en\/book-an-appointment\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"13.915\" height=\"9.507\" viewBox=\"0 0 13.915 9.507\"><defs><clipPath id=\"clip-path\"><rect id=\"Rectangle_7\" data-name=\"Rectangle 7\" width=\"13.915\" height=\"9.507\"><\/rect><\/clipPath><\/defs><g id=\"Group_5\" data-name=\"Group 5\" transform=\"translate(7 0)\"><g id=\"Group_4\" data-name=\"Group 4\" transform=\"translate(-7 0)\" clip-path=\"url(#clip-path)\"><path id=\"Path_11\" data-name=\"Path 11\" d=\"M.974,1.188,3.7,3.913H-7v1.68H3.7L.974,8.318,2.162,9.506,6.915,4.753,2.162,0Z\" transform=\"translate(7 0)\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free growth meeting here.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbb866 e-con-full e-flex e-con e-parent\" data-id=\"7bbb866\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6804f elementor-widget elementor-widget-image\" data-id=\"3e6804f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/03\/markku.jpg\" class=\"attachment-large size-large wp-image-2115\" alt=\"\" srcset=\"https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/03\/markku.jpg 1000w, https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/03\/markku-300x300.jpg 300w, https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/03\/markku-150x150.jpg 150w, https:\/\/voittogroup.com\/wp-content\/uploads\/2023\/03\/markku-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb954fe e-con-full e-flex e-con e-child\" data-id=\"cb954fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c46ac9 elementor-widget elementor-widget-heading\" data-id=\"3c46ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Co-Founder\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca2e96 elementor-widget elementor-widget-heading\" data-id=\"aca2e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Markku Larkio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5d786 elementor-widget elementor-widget-heading\" data-id=\"4b5d786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">MSc (Econ.)\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0be987 elementor-shape-square elementor-absolute elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"e0be987\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div 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Why? Because commercialisation is not just about getting sales started, it&#8217;s at the heart of understanding the customer. Without a deep understanding of customers&#8217; needs, wants and challenges, even the best product or service will sit on the shelf gathering dust. Why is customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the success formula for commercialisation? | Voitto Group Oy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voittogroup.com\/en\/commercialisation-success-formula-customer-value-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the success formula for commercialisation? | Voitto Group Oy\" \/>\n<meta property=\"og:description\" content=\"Great product, expert team, market exists but customers are not enthusiastic. 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