Why did the customer say yes?
Most companies assume the answer is. The winners know. We find out directly from your customers and turn that information into a competitive advantage. That’s where value and growth come from
100
NPS
Our current customer recommendation index
We are trusted by the leaders in their field
What do you have in mind?
Someone has a sale that doesn’t pull. Others have a strategy that doesn’t work. A third has a new market that should be opened up. In all of them, the solution starts with the same thing: understanding your customer properly.
Sales
Sales development
We help you streamline your sales processes and clearly communicate the value of your offering to customers.
We’ll work with you to develop strategies that help you win more deals, shorten the sales cycle, and ensure higher profit margins without resorting to price competition
Accounts
Growing your customer base
We help you identify and leverage the full growth potential of your existing customer base.
We will create a clear and systematic model for your company to drive up-selling, manage customer relationships strategically, and build long-term customer loyalty.
Strategy
Strategy
We help clarify your company’s growth strategy and translate it into measurable day-to-day actions.
We incorporate a deep understanding of our customers into the decision-making process and support management and the organization in successfully implementing the strategy.
Internationalisation
Internationalisation
We help your company expand into new markets in a controlled manner, from preliminary research through to practical implementation.
We validate the market and demand through thorough research, develop a country-specific go-to-market strategy, and support you through the initial pilot phase and launch.
Customer insight
70% of growth projects fail because they do not know the customer well enough. We eliminate that risk: every project starts with finding out what your customers really think.
The customer tells the outsider what he won't tell the seller.
Strategy, sales and internationalisation all repeat the same phenomenon. The customer does not tell his salesperson why he really chose you or why he left. To an outsider, they will, as long as someone knows how to ask the right questions.
That’s why we don’t just assume, we ask. We interview your customers for you and bring back what you are not told directly.
9/10
of businesses are surprised by what their customers really think. There is almost always something you can turn into growth.
0/6
None of the six interviewees felt that their needs were identified before the offer was made. The good news: even your competitors are not doing it yet.
Companies think they know their customers. The data says otherwise.
Four chapters from Bain, McKinsey and Forrester. We recognise the phenomenon from our own projects, and the good news is that you can do something about it.
80%
of managers believe they provide an excellent customer experience
8%
of customers agree
70%
growth projects fail due to lack of customer understanding
5x
more sales-oriented companies that base their decisions on customer insight
Views from
Our team
Three factors. No middlemen.
You will be in direct contact with the three founders, who will do the work themselves. Over 20 years of experience in management, consulting, growth companies and listed companies.
Tomi Tapper
Global scaling of digital services and international growth. Building sales organizations, developing commercial operating models, and leading value-driven sales processes. Focus on solution-based sales, where deals are driven by the customer’s actual purchasing criteria.
Former CEO Kiva. Background: Dustin Group, Fox Racing, Arwidson.
Mikko Fransila
Translating strategies into measurable results. International growth strategies and cross-border market expansion. Comprehensive transformation of growth trajectories, commercial structures, and business models.
Formerly a Director at PwC. Previous experience: Deloitte, EY, Nokia.
Markku Larkio
Corporate restructuring, post-merger integration, and strategic value creation. Streamlining operations, financial management, and performance improvement. Translating strategic objectives into tangible financial benefits.
Former CEO Chilitaito. Background: Lidl, Microsoft, FootBalance.