It’s in your customers’ heads. Digging it out as an external interviewer is the method on which we build the foundation of every strategy, sales, customer and internationalisation project.
Source: Voitto Group’s portfolio analysis of 200+ projects, 2018, 2026.
We complement management’s view with the voice of the customer: we interview your customers from the outside before the strategy work starts, and bring to the table what you can’t see from the inside.
In addition to strategy work, we revamp business models, implement change initiatives, and integrate post-acquisition operations.We use proven strategy tools and tailor them to our clients’ needs.
Every project has a founder who is responsible for the results.
“The win understood the real challenges facing our business and brought clarity and practicality to our strategy in a way that really works.”
Mikko Lindholm, CEO, Zimple Oy
The playing field in B2B sales has changed: 80% of the customer’s purchase path is completed before the first sales meeting (Gartner 2024). The salesperson arrives late, but with the right approach, the remaining 20% will clinch the deal.
The root cause is usually not the salespeople, but the sales process that has not been updated to the customer’s current buying habits. Therefore, the offer is based on what the customer says in the encounter, not on what they actually value at the time of the decision.
We specialise in solution selling and value-based selling. We build a sales process that identifies the customer’s true buying criteria and quantifies the value proposition in euros. Our methods come directly from our founders’ B2B and SaaS sales leadership roles, not from theory.
“We had been trying to increase sales ourselves for a long time, but it was only with the help of Voitto Group that we found the right strategies and tools to take our sales to the next level.”
Arttu Arojoki, CEO, Sivustamo
Moving from precision to solution selling: the sales playbook (“Toshiba Way”), understanding the modern customer buying process and building a sales culture. Results: sales +30%, NPS +15%, employee satisfaction +20%.
43% of B2B churn occurs without a customer complaint (Gartner 2024). Signs appear months before the termination, but only if they are followed up.
We build customer relationship development through the customer’s purchase path and points of influence. We identify where the relationship strengthens and where it fades, systematically and not by memory. Methods are chosen according to the situation, from customer interviews to purchase path mapping and key customer health checks.
We are particularly strong in specialist organisations where the relationship is based on personal trust. The departure of a single key person can take a client with it if the management of the relationship is not systematised.
“We’ve used many services before, but Winno’s customer relationship development service has been by far the best. Their customer-centric approach sets them apart.”
Customer, Voitto Group’s customer development project 2025
The biggest mistake in internationalisation is to export a model that works in the home market. We survey local customers, the competitive landscape and conditions before locking in a market choice. Methodologies vary depending on the situation, but the decision is always based on facts, not assumptions.
Internationalisation is a major opportunity if done right. Our customer-centric and data-driven approach ensures a controlled and efficient process that takes into account local cultural differences and risks.
“Voitto felt a genuine desire to help. They understood the real challenges facing our business and brought clarity to our internationalisation plans in a way that really works.”
Mikko Lindholm, CEO, Zimple Oy
Zimple, a specialist in CRM systems, wanted to enter the international market. Before investing, we interviewed potential customers in the target countries. The findings significantly changed the market export plan and saved months of unnecessary work.
It’s the methodology we build into every strategy, sales, customer and internationalisation project. It’s also a service that can be purchased separately when you want to better understand your customers before a major development project.
The customer interviews revealed three growth opportunities that had not been identified internally. One of them led to a new service line. Without the interviews it would not have been found.
“Voitto Group helped us to see our clients’ current situation and growth opportunities in a whole new light. They brought out perspectives that we hadn’t noticed ourselves.”
We help you identify the latent needs and expectations of your customers that your competitors are not yet aware of. Through customer insight, you will translate your customers’ needs into concrete actions that deliver value.
We are targeting the survey correctly. Every client is unique.
New, long-term or lost customers. We identify future needs.
Each interview is planned individually. Finding the real means of creating value.
Together we will go through the results and translate the findings into concrete actions.
We help you develop customer-centric solutions that really add value.
We don’t leave our clients alone with a strategy or growth plan, we are there to implement and ensure that change leads to tangible results.
This is not traditional consultancy, this is growth management.
“I have been selling and managing sales for 20 years. And yet I’m still surprised at how rarely companies really know why a customer buys from them. That’s why I do this job. If you’re interested in the same question, come and talk to me.”
“As a consultant, I learned how to make good strategies. But too many of them got lost in the shuffle. That’s why I left. Here I see how a plan becomes a real action, and that’s much more motivating than any presentation to the management team.”
“The best part of this job is the moment when the customer says: That’s the moment when something really changes. At Unilever I learned how to manage big organisations, here you see change happening much closer.”
