The three perspectives model is Voitto Group’s unique way of developing business based on customer insight. It combines the needs of customers, the strategic vision of the company and the everyday experience of the staff into a clear, coherent whole. Customer insight is indeed a competitive advantage: our model ensures that every step of the company’s development is based on real customer needs and concrete results. In this way, we can help your business grow faster than your competitors.
For management, the model provides a clear view of growth. It links the company’s long-term strategic goals and visions to day-to-day activities.
This way, the strategy does not remain just a plan, but turns into measurable growth – we do not leave the client alone with their strategy, but ensure its implementation together with the management.
The management perspective covers future visions, market challenges and critical objectives, and the model helps to define what needs to be done on a day-to-day basis to achieve the set objectives.
Operational staff know the ins and outs and bottlenecks of day-to-day customer work. The three models translate their experience into suggestions for improvement and practical solutions.
From a practical point of view, we can directly identify which processes are failing and what measures can be taken to improve day-to-day operations and the customer experience.
This way, we ensure that development proposals are realistic and serve real needs – not just in theory, but in practice.
Customers have the biggest voice in the Three Perspectives model. We don’t guess what our customers think, we listen to them systematically and deeply.
The model guides us to ask directly what customers value and what they lack – and to build value-added policies, services and products around this information.
Customer centricity is at the heart of our operations: as several international studies have said, “customer centricity is a strategic approach that puts the customer at the heart of every decision”. In this way, we ensure that every development serves the real value and aspirations of the customer.
When these three aspects are combined, a real competitive advantage is created. The three-perspective model acts as a kind of stakeholder strategy: it combines management objectives, staff resources and customer aspirations into a comprehensive action plan. This approach is backed up by research – companies that systematically take into account the views of different stakeholders outperform others by up to +30%. Our model is also agile when it comes to internationalisation: entering new markets starts with a thorough mapping of the same three perspectives, scaling up in a planned and customer-oriented way.
Finally, the cornerstone of the three-perspective model is that it allows the company to easily understand the roles and interactions of the different parties involved. This model makes the delivery of value to the customer tangible – at a glance you can see how management alignment, staff performance and customer needs are intertwined.
Contact us or read our customer stories to see how the three-perspective model has already helped many businesses grow and succeed.