Customer development

Investing in your existing customers brings significant benefits to your business, increasing customer loyalty and improving business results. Our customer development service helps you to improve customer insight, identify latent needs and strengthen engagement through customer experience. We deliver tangible solutions and metrics that enable you to grow customer loyalty over the long term and maximise customer value.

“We’ve used many services before, but Winno’s customer relationship development service has been by far the best. Their customer-centric approach and customisation clearly sets them apart.”

Challenges in developing customer relationships

Lack of relationship building

Challenge: Many companies have no or limited customer development strategy, which slows down growth.
Research finding: customer-centric companies grow 4-8% faster than their competitors (Bain & Company).

Poor customer experience and low customer loyalty

Challenge: Poor customer experience leads to customer churn, which reduces lifecycle value and increases acquisition costs.
Research finding: companies that improve the customer experience achieve twice the revenue growth of their competitors (Forrester Research).

Gaps in customer segmentation and personalisation

Challenge: Ineffectively segmented customer audiences and impersonal communication undermine customer experience and engagement.
Research shows that targeted communication and personalisation can increase customer engagement and loyalty by up to 60% (McKinsey & Company).

Poor use of customer data

Challenge: Customer data is collected, but the lack of analysis and exploitation means that the data does not support decision-making.
Research finding: companies that make effective use of customer data can improve sales growth by up to 85% (McKinsey & Company).

Lack of development monitoring and indicators

Challenge: Without clear indicators, monitoring of customer development and customer value growth is incomplete.
Research result: companies that follow customer value growth have 23% higher customer loyalty and 19% higher customer satisfaction (Gartner).

High customer acquisition costs and customer churn

Challenge: Customer-centric businesses can reduce churn by up to 50%, delivering significant cost savings and supporting long-term growth.
Research finding: it is 5-25 times more expensive to acquire new customers than to retain existing ones (Harvard Business Review).

Our solutions to challenges

Developing customer relationships - Growth and value from existing customers

Building strong customer relationships does not happen by chance – it requires a consistent and customer-centric approach based on customer needs and expectations. Voitto Group’s Customer Relationship Development service helps your business to grow and strengthen customer relationships over the long term, improve the customer experience and use data to drive your business.