Internationalisation services

Internationalisation is a significant opportunity to grow your business in new markets and gain a sustainable competitive advantage. We help companies through all stages of internationalisation – from market selection to expansion. Our client-centric and data-driven approach ensures that internationalisation becomes a controlled and productive process, taking into account local cultural differences as well as market-related risks and opportunities.

“It was crucial for us to find a partner who understands international markets and cultural differences. the internationalisation service was exactly what we needed to successfully expand.”

The challenges of internationalisation

Market research and segmentation

Challenge: Selecting and targeting the right market can be challenging due to the different cultural, regulatory and competitive factors in the market.
Research by McKinsey: 54% of companies going international feel that in-depth market research is critical to market selection and successful expansion.

Entry and Exit strategies

Challenge: Uncertainty in new markets and the lack of a clear entry and exit plan increase risks.
Boston Consulting Group (BCG): 68% of successful internationalisation projects are based on a clear entry and exit strategy that allows for flexible adaptation to market changes.

Localisation of activities and products

Challenge: Understanding local customer needs and cultural differences can be challenging, which can negatively affect customer satisfaction.
Research by Deloitte: 63% of companies in international markets that localise their products and customer service achieve higher customer satisfaction and engagement.

Analysis of cultural differences and customer behaviour

Challenge: Cultural differences and the diversity of customer behaviour in different markets make it difficult to communicate a coherent brand and build customer loyalty.
Harvard Business Review (HBR) study: companies that adapt their message to local culture experience 45% better customer loyalty in international markets.

Continuous analysis and application of best practices

Challenge: Keeping up with rapid market changes and learning from them can be challenging, especially for expanding companies.
Survey by EY: 71% of internationalised companies consider continuous analysis and best practices to be the cornerstone of long-term business growth and competitiveness.

Our solutions to challenges

Successful Internationalisation - Growth in new markets

Internationalisation is a significant opportunity to grow your business, but it requires a strong strategy, an understanding of the target market and effective implementation. Voitto Group’s Internationalisation Service supports your company in all stages of internationalisation, from market selection to expansion and growth in new markets.